by Connociam | Oct 16, 2018 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Corporate Innovation Strategy, Health Sector, Marketing, New category entry strategy, New product and service, Trends and growth opportunities
Key OTC pharma innovation trends shaping the industry. This scouting report shares Connociam’s insights and point of view on the main OTC pharma innovation trends. We have analyzed innovation drivers related to treatments, format, lifestyle and extended offering, and...
by Xavier Ferràs | Aug 30, 2018 | Brand Strategy, Business model innovation, Change Management, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Innovation Management, Spirits and wines, Trends and growth opportunities
Is there such a thing as a digital Transformation methodology? According to Forbes magazine, 84 % of digital transformation processes fail. The reason: the attempt to fit in new digital applications with old structures and outdated processes. Digitalization makes true...
by Xavier Ferràs | Jul 11, 2018 | Business model innovation, Change Management, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Marketing
From Artificial Intelligence to competitive advantage How can we create competitive advantages out of artificial intelligence? Artificial intelligence will enable us to use automatic structured (indexed in databases) and unstructured (text, images, conversations) data...
by Connociam | Jun 6, 2018 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Change Management, Commercial Strategy, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, In-company training and workshops, Innovation Management, Innovation projects support and coaching, Marketing, New category entry strategy, New product and service, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Connociam inaugurates new offices after the merge with Ignite. Connociam has inaugurated its new offices in the centre of Barcelona, which feature a co-creation space, following the merge with Ignite. Two years ago, Connociam Consulting and Ignite Technologies signed...
by Connociam | Jul 13, 2017 | Brand Innovation, Business model innovation, Change Management, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Innovation projects support and coaching, Marketing, New category entry strategy, New product and service, Shopper Marketing Strategy, Trends and growth opportunities
Many companies are aware of or intuit the importance of innovation for their business and wish to promote this discipline inside their organisation but don’t seem to work out how exactly to go about it. There is something “intangible” about innovation which makes it...
by Connociam | Mar 29, 2016 | Brand Innovation, Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Change Management, Commercial Strategy, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, In-company training and workshops, Innovation Management, Innovation Management, Innovation projects support and coaching, Marketing, New category entry strategy, New product and service, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services. Connociam has just signed a strategic alliance with Ignite to enhance Strategy and Innovation services both companies are offering. This strategic alliance...
