by Connociam | Jan 10, 2019 | Brand Innovation, Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Change Management, Commercial Strategy, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Innovation Management, Innovation projects support and coaching, Marketing, New category entry strategy, New product and service, Spirits and wines, Trends and growth opportunities
2018 most read articles In Connociam we had a very interesting year, a year of growth and changes; among others, we have opened new offices in Barcelona after the merger with Ignite, and our team has been strengthened with relevant profiles. Moreover, we came to 2019...
by Xavier Lesauvage | Oct 26, 2018 | Business model innovation, Change Management, Commercial Strategy, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, In-company training and workshops, Innovation Management, Innovation projects support and coaching, Spirits and wines, Trends and growth opportunities
CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more customer centric and innovative? Customer Centricity is the current buzz word in business and it might seem easy as a concept, however, it can be difficult to...
by Connociam | Jun 6, 2018 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Change Management, Commercial Strategy, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, In-company training and workshops, Innovation Management, Innovation projects support and coaching, Marketing, New category entry strategy, New product and service, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Connociam inaugurates new offices after the merge with Ignite. Connociam has inaugurated its new offices in the centre of Barcelona, which feature a co-creation space, following the merge with Ignite. Two years ago, Connociam Consulting and Ignite Technologies signed...
by Xavier Lesauvage | May 17, 2016 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Change Management, Commercial Strategy, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Innovation Management, Marketing, New product and service, Shopper Marketing Strategy, Trends and growth opportunities
US sales of Gillette are beginning to fall off. For years what has been one of the most powerful Mass Consumer brands, now seems to be suffering from a new competitor entering the market. In this case, the new competitor isn’t a product but is actually a new type of...
by Connociam | Mar 29, 2016 | Brand Innovation, Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Change Management, Commercial Strategy, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, In-company training and workshops, Innovation Management, Innovation Management, Innovation projects support and coaching, Marketing, New category entry strategy, New product and service, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services. Connociam has just signed a strategic alliance with Ignite to enhance Strategy and Innovation services both companies are offering. This strategic alliance...
by Xavier Lesauvage | Feb 4, 2016 | Change Management, Commercial Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Marketing, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Shopper Marketing has been described as one of the key success drivers for companies that want to reach excellence in execution. And sometimes when it comes down to applying it in practice or organizing it into the company, this is not necessarily easy to do. As we...
