by Connociam | Oct 11, 2019 | Brand Innovation, Brand Innovation, Business model innovation, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Innovation Management, Innovation projects support and coaching, New product and service, Uncategorized
Startups are in vogue and they constitute an important source of growth. As Xavier Ferràs explains in his publication on his Innovación 6.0 blog, opportunities are not always born organically from within organisations but can arise from synergies with the ecosystem....
by Connociam | Oct 1, 2019 | Brand Innovation, Brand Strategy, Business model innovation, Change Management, Corporate Innovation Strategy, Health Sector, New product and service
Health services: the new revenue stream for Apple Last September 10th, Apple presented its novelties. Everybody paid a great deal of attention to the new iPhone 11, despite the fact that Apple also presented other highly relevant services. Shouldn’t we pay more...
by Connociam | Jul 16, 2019 | Brand Innovation, Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Food and Beverages, Innovation Management, Trends and growth opportunities, Uncategorized
The food sector: Startups and trends to consider for its transformation In 2018 food production amounted to 100 billion euros, which makes it the most important industrial sector in Spain. Today, the sector is undergoing far sweeping changes, impacted by key...
by Connociam | Jul 1, 2019 | Corporate Innovation Strategy, Innovation Management, Innovation Management
Connociam Basics: What is servitisation? Servitisation is a strategic innovation process. Vandermerwe and Rada (1988) define servitisation as the process “in which companies consciously develop service offerings that support their products to gain competitive...
by Connociam | Jan 10, 2019 | Brand Innovation, Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Change Management, Commercial Strategy, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Innovation Management, Innovation projects support and coaching, Marketing, New category entry strategy, New product and service, Spirits and wines, Trends and growth opportunities
2018 most read articles In Connociam we had a very interesting year, a year of growth and changes; among others, we have opened new offices in Barcelona after the merger with Ignite, and our team has been strengthened with relevant profiles. Moreover, we came to 2019...
