by Joan Vinyets | Oct 22, 2020 | Brand Innovation, Innovation Management
A key aspect for Connociam when it comes to implementing customer-centred strategies is acquiring a precise understanding of users, which can, later on, be transformed into opportunities. It is a matter of identifying what are the needs, problems, frustrations or pain...
by Xavier Lesauvage | May 27, 2020 | Innovation Management, Uncategorized
Innovation and the new opportunities of post-covid19 or the “new reality”. The current crisis has caught us all completely off guard because of its nature, its sheer scope and intensity. The virus or the lockdown concept weren’t contemplated in the majority of...
by Connociam | Oct 11, 2019 | Brand Innovation, Brand Innovation, Business model innovation, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Innovation Management, Innovation projects support and coaching, New product and service, Uncategorized
Startups are in vogue and they constitute an important source of growth. As Xavier Ferràs explains in his publication on his Innovación 6.0 blog, opportunities are not always born organically from within organisations but can arise from synergies with the ecosystem....
by Connociam | Jul 16, 2019 | Brand Innovation, Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Food and Beverages, Innovation Management, Trends and growth opportunities, Uncategorized
The food sector: Startups and trends to consider for its transformation In 2018 food production amounted to 100 billion euros, which makes it the most important industrial sector in Spain. Today, the sector is undergoing far sweeping changes, impacted by key...
by Connociam | Jul 1, 2019 | Corporate Innovation Strategy, Innovation Management, Innovation Management
Connociam Basics: What is servitisation? Servitisation is a strategic innovation process. Vandermerwe and Rada (1988) define servitisation as the process “in which companies consciously develop service offerings that support their products to gain competitive...
by Joan Vinyets | Mar 11, 2019 | Brand Innovation, Brand Portfolio, Business model innovation, Change Management, Corporate Innovation Strategy, Health Sector, Innovation Management, Innovation Management, New product and service, Uncategorized
¿Customer –Centricity and pharmaceutical firms? We are in the midst of the “customer-centric” revolution. Companies left and right are all talking about this change and the need to develop their strategy focused on and targeted at the customer. It is clear that we are...
