by Joan Vinyets | Oct 22, 2020 | Brand Innovation, Innovation Management
A key aspect for Connociam when it comes to implementing customer-centred strategies is acquiring a precise understanding of users, which can, later on, be transformed into opportunities. It is a matter of identifying what are the needs, problems, frustrations or pain...
by Joan Vinyets | Mar 11, 2019 | Brand Innovation, Brand Portfolio, Business model innovation, Change Management, Corporate Innovation Strategy, Health Sector, Innovation Management, Innovation Management, New product and service, Uncategorized
¿Customer –Centricity and pharmaceutical firms? We are in the midst of the “customer-centric” revolution. Companies left and right are all talking about this change and the need to develop their strategy focused on and targeted at the customer. It is clear that we are...
