A key aspect for Connociam when it comes to implementing customer-centred strategies is acquiring a precise understanding of users, which can, later on, be transformed into opportunities. It is a matter of identifying what are the needs, problems, frustrations or pain...
¿Customer –Centricity and pharmaceutical firms? We are in the midst of the “customer-centric” revolution. Companies left and right are all talking about this change and the need to develop their strategy focused on and targeted at the customer. It is clear that we are...
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