by Xavier Lesauvage | May 27, 2020 | Innovation Management, Uncategorized
Innovation and the new opportunities of post-covid19 or the “new reality”. The current crisis has caught us all completely off guard because of its nature, its sheer scope and intensity. The virus or the lockdown concept weren’t contemplated in the majority of...
by Xavier Lesauvage | Sep 12, 2019 | Brand Innovation, Business model innovation, Change Management, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Innovation projects support and coaching, New product and service, Spirits and wines, Trends and growth opportunities
Managing innovation with startups to generate real business impact How to build a successful innovation with startups program making sure you generate real value for your business. Corporate Entrepreneurship, Open Innovation with startups or Ecosystem innovation...
by Xavier Lesauvage | Oct 26, 2018 | Business model innovation, Change Management, Commercial Strategy, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, In-company training and workshops, Innovation Management, Innovation projects support and coaching, Spirits and wines, Trends and growth opportunities
CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more customer centric and innovative? Customer Centricity is the current buzz word in business and it might seem easy as a concept, however, it can be difficult to...
by Xavier Lesauvage | May 17, 2016 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Change Management, Commercial Strategy, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Innovation Management, Marketing, New product and service, Shopper Marketing Strategy, Trends and growth opportunities
US sales of Gillette are beginning to fall off. For years what has been one of the most powerful Mass Consumer brands, now seems to be suffering from a new competitor entering the market. In this case, the new competitor isn’t a product but is actually a new type of...
by Xavier Lesauvage | Feb 4, 2016 | Change Management, Commercial Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Marketing, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Shopper Marketing has been described as one of the key success drivers for companies that want to reach excellence in execution. And sometimes when it comes down to applying it in practice or organizing it into the company, this is not necessarily easy to do. As we...
