Managing innovation with startups to generate real business impact

Managing innovation with startups to generate real business impact

Managing innovation with startups to generate real business impact How to build a successful corporate entrepreneurship or ecosystem driven strategy making sure you generate real value for your business. Corporate Entrepreneurship and Ecosystem innovation strategies...
CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more Customer Centric and innovative?

CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more Customer Centric and innovative?

CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more customer centric and innovative? Customer Centricity is the current buzz word in business and it might seem easy as a concept, however, it can be difficult to...
The Dollar Shave Club has shaken Gillette business model…. Another digital revolution or Uberization?

The Dollar Shave Club has shaken Gillette business model…. Another digital revolution or Uberization?

US sales of Gillette are beginning to fall off. For years what has been one of the most powerful Mass Consumer brands, now seems to be suffering from a new competitor entering the market. In this case, the new competitor isn’t a product but is actually a new type of...
Organising Shopper Marketing in your company to deliver point of sale excellence

Organising Shopper Marketing in your company to deliver point of sale excellence

Shopper Marketing has been described as one of the key success drivers for companies that want to reach excellence in execution. And sometimes when it comes down to applying it in practice or organizing it into the company, this is not necessarily easy to do. As we...