by Xavier Lesauvage | Feb 4, 2016 | Change Management, Commercial Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Marketing, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Shopper Marketing has been described as one of the key success drivers for companies that want to reach excellence in execution. And sometimes when it comes down to applying it in practice or organizing it into the company, this is not necessarily easy to do. As we...
by Xavier Lesauvage | Jan 14, 2016 | Brand Innovation, Brand Strategy, Business model innovation, Change Management, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, In-company training and workshops, Innovation Management, Innovation projects support and coaching, Marketing, New category entry strategy, New product and service, Shopper Marketing Strategy, Spirits and wines
Empowering a team in a complex subject such as Innovation is not an easy task. Which is why we have created Innocoaching. A unique methodology which allows your teams to learn innovation while executing a real company project. All in one! Innocoaching is a methodology...
by Xavier Lesauvage | Jun 23, 2015 | Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Marketing, Spirits and wines, Trends and growth opportunities
When facing an innovation process, one of the biggest challenges that companies have to deal with, is where to start working. Which are the first steps to undertake? As in many other things, there is not a unique correct answer: methodologies propose different ways to...
by Xavier Lesauvage | May 15, 2014 | Business model innovation, Change Management, Health Sector
The ITESSS Forum is a forum of innovation and excellence in social services and healthcare. It is a tool that must facilitate the necessary conceptual debate for the transformation of the current social and healthcare models in favour of a new integrated healthcare...
