Author Archives: Xavier Ferràs

metodología de transformación digital

Is there such a thing as a digital Transformation methodology?

By 1 commentBrand Strategy, Corporate Innovation Strategy, Spirits and wines, Trends and growth opportunities, ,

Is there such a thing as a digital Transformation methodology? According to Forbes magazine, 84 % of digital transformation processes fail. The reason: the attempt to fit in new digital applications with old structures and outdated processes. Digitalization makes true transformations possible, not just simple extensions of old habits. According to Peter Drucker, there is

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Inteligencia Artificial

From Artificial Intelligence to competitive advantage

By 10 commentsBusiness model innovation, Business model innovation, Change Management, Change Management, Cosmetics, Cosmetics, FMCG and Consumer Goods, FMCG and Consumer Goods, Food and Beverages, Food and Beverages, Health Sector, Health Sector, Innovation Management, Innovation Management, Marketing, , , , , ,

From Artificial Intelligence to competitive advantage How can we create competitive advantages out of artificial intelligence? Artificial intelligence will enable us to use automatic structured (indexed in databases) and unstructured (text, images, conversations) data treatment systems.   The golden rule for the years to come will not only be to place the customer at the

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