At Connociam, we discover, connect,
co-create and support
in the creation of value

CONNOCIAM DEFINES AND SUPPORTS DEPLOYMENT OF CUSTOMER-CENTERED STRATEGIES TO SOLVE BUSINESS, INNOVATION, DIGITAL & TECHNOLOGICAL CHALLENGES

CONNOCIAM IS A BUSINESS CONSULTANCY FOUNDED IN BARCELONA IN 2009 THAT OPERATES GLOBALLY, PROVIDING LEAN AND AGILE SOLUTIONS TO ACCELERATE THE GROWTH AND TRANSFORMATION OF ORGANIZATIONS.

LAST NEWS

WHAT

Connociam is a business consultancy founded in Barcelona in 2009 that operates globally, providing lean and agile solutions to accelerate the growth and transformation of organizations in complex and ever-changing business environments.

At Connociam we define and implement customer-centric strategies to solve business, innovation, digital & technological challenges.

We work with national and international companies from sectors such as Food and Consumer Goods/FMCG, Health & Pharma, Services, Retail & Industry FMCG mainly in Research, Innovation, Branding and Shopper-Marketing projects.

Connociam develops projects in three action areas. The strength of Connociam lies in blending these three areas to solve business challenges:

We are different consultants. We are experts in actionable user research, strategy and real-support for innovative projects. The strength of Connociam is to bring together the relevant capabilities of these three areas in the projects to ensure a greater positive impact on the organization and ensure that the strategies provide the desired results. We help you to make simple and clear decisions and to make them real. We implement with you innovative, uncertain and complex projects to help them to be your success.

We also help raise awareness with workshops, lectures and inspiring experiences facilitated by our Senior Talent Team.

We are flexible in the delivery of our projects, always seeking to be operative for our clients. We do this through: studies and reports, cocreation and workshops, team support, and knowledge transfer.

WHY US

SENIOR CONSULTANTS WITH REAL EXPERIENCE AS DIRECTORS AND MANAGERS

The Connociam team has extensive experience in solving marketing, sales and innovation challenges as managers and experts. We are used to working with all the strategic, tactical and operational issues related to product innovation, shopper plans, commercial development or brand management, among others, through our experience as executives in the past, and now as advisors.

WE BRING CUSTOMER CENTRIC VISION TO THE BUSINESS

Companies that have been operating for many years may have focused their management on internal issues, product and processes, etc... However, the customer is the source of value of a company and should be at the center of strategic decisions. Therefore, we strive to understand and put their needs at the center of the projects. Our job and our passion have always been customer centricity. We apply it to market research, marketing, sales and innovation. So that the company continues to add value.

WE OFFER GROWTH SOLUTIONS WITH BUSINESS VISION

We help generate growth and transform your business using innovation. Nowadays, innovation should not only be applied to products and services. We must innovate in all areas of your company, especially those capable of providing growth. Therefore, our mission is to make your innovation projects come true in these areas, and generate profitable growth.

WE COMBINE TALENT IN BUSINESS, TECHNOLOGY, DESIGN AND RESEARCH

We properly combine senior talent to solve your challenges. The team of experts of Connociam Consulting is highly experienced which guarantees a fast capacity to learn and contextualize properly. We organize the team really you require according to your needs, combining expert profiles according to your requirements. This allows us to achieve optimal and differential results in marketing, innovation and commercial strategy.

HOW

Understanding the Opportunity

Innovation

  • Exploration or scouting
  • Benchmarks and category studies
  • Social, technological and business trends identification
  • Ethnography & User Insights
  • Explorative Co-creation
  • Focus Groups

Branding

  • Benchmarks and Category studies
  • Brand Dialogues & Focus Group
  • Ethnography & User Insights
  • Map the Brand evolution territories
  • Identify brand growth opportunities
  • Identify alliances partners
  • Territory Brand Co-creation

Shopper-Marketing

  • Shopper Journey & Insights
  • Omnichannel shopper Insights
  • Define segmentation based on “Shopper Insights”
  • Ad Hoc studies to identify purchase drivers
  • Mystery shopper
  • Ad Hoc channel studies
  • Workshops to define a new channel segmentation
  • Support in channel/customer segmentation

Defining
value strategies

Business and strategy

  • Strategy and management Innovation
  • Definition of an organization model for innovation
  • Clarification of innovation roles and responsibilities
  • Strategy and business model
  • Business Design Thinking
  • Corporate Entrepreneurship
  • Open innovation & ecosystem
  • Co-creation
  • Smart Circus

Branding

  • Territories for a Brand Strategy and Definition
  • Brand portfolio management and optimization
  • Brand development strategy
  • Strategy and Marketing plan
  • Digital marketing and content

Shopper-Marketing

  • Commercial driving for excellence at the point of sale
  • Define the Commercial strategy by channel and type of customer
  • New shopper-oriented business management models
  • Adapt the Commercial structures to the current market
  • Clarify roles / functions and commercial responsibilities
  • Improvement of and changes in Marketing-Trade-Sales processes
  • Define Shopper Organization

Supporting team transformation

  • Innocoaching for teams or innovation projects
  • Agile Transformation programs
  • Support and projects accompaniment
  • Innovation Committee Facilitation
  • Development Capabilities in Marketing
  • Innovation and Commercial
  • Lean Corporate Forum
  • Workshops and awareness
  • Effective Workshops
  • Professional Advisory Board