by Connociam | Jul 1, 2019 | Corporate Innovation Strategy, Innovation Management, Innovation Management
Connociam Basics: What is servitisation? Servitisation is a strategic innovation process. Vandermerwe and Rada (1988) define servitisation as the process “in which companies consciously develop service offerings that support their products to gain competitive...
by Xavier Lesauvage | May 17, 2016 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Change Management, Commercial Strategy, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Innovation Management, Marketing, New product and service, Shopper Marketing Strategy, Trends and growth opportunities
US sales of Gillette are beginning to fall off. For years what has been one of the most powerful Mass Consumer brands, now seems to be suffering from a new competitor entering the market. In this case, the new competitor isn’t a product but is actually a new type of...