by Xavier Lesauvage | Dec 1, 2015 | Brand Portfolio, Change Management, Commercial Strategy, FMCG and Consumer Goods, Food and Beverages, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Out of Home (OOH) has changed in response to crisis. It used to be perceived as a “less professional” channel primarily because of its management. However, market contraction and margin reduction has made companies reconsider and reorganise their Out of...
by Xavier Lesauvage | Oct 15, 2015 | Brand Innovation, Brand Strategy, Business model innovation, Commercial Strategy, FMCG and Consumer Goods, Food and Beverages, Marketing, Spirits and wines, Trends and growth opportunities
Will Amazon Dash break through the current Food & Beverages retail model? This is the question that is currently on the minds of many food manufacturers and retailers who are beginning to look for new strategies to preserve their business. Are their concerns...
by Xavier Lesauvage | Sep 2, 2015 | Brand Strategy, Business model innovation, Change Management, Corporate Innovation Strategy, Trends and growth opportunities
The current post-crisis landscape is forcing Spanish innovation centers to redefine its strategy and size, as the recent creation of Eurecat has shown. Quo vadis “Innovation centers”? For Spanish Innovation Centers, becoming bigger is crucial in...
by Xavier Lesauvage | Jun 23, 2015 | Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Marketing, Spirits and wines, Trends and growth opportunities
When facing an innovation process, one of the biggest challenges that companies have to deal with, is where to start working. Which are the first steps to undertake? As in many other things, there is not a unique correct answer: methodologies propose different ways to...
