by Xavier Lesauvage | Feb 4, 2016 | Change Management, Commercial Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Marketing, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Shopper Marketing has been described as one of the key success drivers for companies that want to reach excellence in execution. And sometimes when it comes down to applying it in practice or organizing it into the company, this is not necessarily easy to do. As we...
by Xavier Lesauvage | Jan 14, 2016 | Brand Innovation, Brand Strategy, Business model innovation, Change Management, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, In-company training and workshops, Innovation Management, Innovation projects support and coaching, Marketing, New category entry strategy, New product and service, Shopper Marketing Strategy, Spirits and wines
Empowering a team in a complex subject such as Innovation is not an easy task. Which is why we have created Innocoaching. A unique methodology which allows your teams to learn innovation while executing a real company project. All in one! Innocoaching is a methodology...
by Xavier Lesauvage | Dec 1, 2015 | Brand Portfolio, Change Management, Commercial Strategy, FMCG and Consumer Goods, Food and Beverages, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Out of Home (OOH) has changed in response to crisis. It used to be perceived as a “less professional” channel primarily because of its management. However, market contraction and margin reduction has made companies reconsider and reorganise their Out of...
by Xavier Lesauvage | Oct 15, 2015 | Brand Innovation, Brand Strategy, Business model innovation, Commercial Strategy, FMCG and Consumer Goods, Food and Beverages, Marketing, Spirits and wines, Trends and growth opportunities
Will Amazon Dash break through the current Food & Beverages retail model? This is the question that is currently on the minds of many food manufacturers and retailers who are beginning to look for new strategies to preserve their business. Are their concerns...
by Xavier Lesauvage | Jun 23, 2015 | Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Marketing, Spirits and wines, Trends and growth opportunities
When facing an innovation process, one of the biggest challenges that companies have to deal with, is where to start working. Which are the first steps to undertake? As in many other things, there is not a unique correct answer: methodologies propose different ways to...
by Xavier Lesauvage | Apr 26, 2012 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Corporate Innovation Strategy, FMCG and Consumer Goods, Food and Beverages, In-company training and workshops, Innovation Management, Marketing, Shopper Marketing Strategy
The first edition of the Innovation Best Practice Exchange program was held at Esadecreapolis to discuss key issues in innovation management. Among those attending were well-known companies such as Nestle, GallinaBlancaStar, BBVA, Acc10, Mitsubushi Electric,...