by Xavier Lesauvage | Jun 23, 2015 | Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Marketing, Spirits and wines, Trends and growth opportunities
When facing an innovation process, one of the biggest challenges that companies have to deal with, is where to start working. Which are the first steps to undertake? As in many other things, there is not a unique correct answer: methodologies propose different ways to...
by Xavier Lesauvage | May 15, 2014 | Business model innovation, Change Management, Health Sector
The ITESSS Forum is a forum of innovation and excellence in social services and healthcare. It is a tool that must facilitate the necessary conceptual debate for the transformation of the current social and healthcare models in favour of a new integrated healthcare...
by Xavier Lesauvage | Jun 20, 2013 | Business model innovation, Corporate Innovation Strategy, Innovation Management
Open Innovation is one of the key topics in Innovation Management and today is widely used across companies with very positive results. This concept “of opening innovation to external partners” was initially used by companies such as IBM or Lilly in their...
by Xavier Lesauvage | Apr 26, 2012 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Corporate Innovation Strategy, FMCG and Consumer Goods, Food and Beverages, In-company training and workshops, Innovation Management, Marketing, Shopper Marketing Strategy
The first edition of the Innovation Best Practice Exchange program was held at Esadecreapolis to discuss key issues in innovation management. Among those attending were well-known companies such as Nestle, GallinaBlancaStar, BBVA, Acc10, Mitsubushi Electric,...
by Xavier Lesauvage | Feb 20, 2011 | Commercial Strategy, FMCG and Consumer Goods, Food and Beverages, Marketing, Shopper Marketing Strategy
When facing how to approach a Shopper Marketing Model in the organization, one of the main challenges is how to organize it internally and define effective ways to assign clear roles to Marketing, Sales and Trade teams. The Shopper Marketing Model or approach can be...
