Author Archives: Xavier Lesauvage

Forum for Innovation, Transformation and Excellence in Health and Social Sectors

The ITESSS Forum: define innovation lines within Integrated Healthcare

The ITESSS Forum is a forum of innovation and excellence in social services and healthcare. It is a tool that must facilitate the necessary conceptual debate for the transformation of the current social and healthcare models in favour of a new integrated healthcare model. The ITESSS Forum intends to help in the generation of knowledge and

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ESAD Open Innovation

Open Innovation with Henry Chesbrough at ESADE

Open Innovation is one of the key topics in Innovation Management and today is widely used across companies with very positive results. This concept “of opening innovation to external partners” was initially used by companies such as IBM or Lilly in their R&D and Innovation projects. Other companies soon followed suit. For instance, Procter & Gamble

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Session of the Edition 2014 Innovation Best Practice Exchange Program held at Esadecreapolis with leading innovation companies.

Innovation Best Practice Exchange Program

The first edition of the Innovation Best Practice Exchange program was held at Esadecreapolis to discuss key issues in innovation management. Among those attending were well-known companies such as Nestle, GallinaBlancaStar, BBVA, Acc10, Mitsubushi Electric, Hewlett-Packard, Danone and Abbott. With the Innovation Best Practice Exchange program, Connociam provides space and tools to promote practical learning between executives

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Douwe Egberts Sara Lee

Build a Shopper Marketing Model and Strategy

When facing how to approach a Shopper Marketing Model in the organization, one of the main challenges is how to organize it internally and define effective ways to assign clear roles to Marketing, Sales and Trade teams. The Shopper Marketing Model or approach can be defined as the use of insights-driven marketing and merchandising initiatives to satisfy the

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