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Trend and user


Place the customer at the center of your organization’s strategic decision-making.

Understand your client, consumer and shopper and the socio-cultural environment in which they belong to identify valuable insights for your business or brand. Learn how to validate and involve the user in your projects to develop a culture of user centricity in your organization.

Design Sprints

We empathize, ideate, prototype and validate in an agile way to reduce the risk of your innovation projects.

Agile innovation cycles

We adapt Design Thinking, Future Thinking, Lean Startup, and Agile Scrum methodologies to ensure that your teams achieve the desired result..


We involve your user in the creative processes to generate value solutions for them.

Customer- Driven

We delve into the validation of hypotheses with your potential client, in each phase of the project, to ensure its success.

User experience

We analyze the experience of your users and identify both opportunities for continuous improvement and opportunities for disruption.

User centricity

We analyze the practices of your teams in terms of customer relations and your level of maturity to identify opportunities for improvement.

Trend analysis

We analyze the megatrends, macrotrends and microtrends that impact your business.

Market research

We conduct qualitative client research through focus groups, ethnographies, and in-depth interviews.

Trend and user research

Corporate and Innovation Strategy

Digitalization of the innovation

Drive Open innovation

Create an innovative brand

Social and sustainable innovation

We know, we connect, we cocreate

and accompany in value creation

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Sant Pau Recinte Modernista Barcelona. Pabellón Sant Manel. Despacho 0.4
C/Sant Antoni María Claret 167
08025 Barcelona

+34 934 155 222

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