by Xavier Lesauvage | Nov 13, 2015 | Brand Innovation, Brand Strategy, Change Management, Corporate Innovation Strategy, In-company training and workshops, Innovation Management, Innovation projects support and coaching
Our partner Binnakle , the first game that encourages innovation in companies, received the first prize of Gamification World Congress Awards 2015 in the Best Non-Software Innovation category. The GWC Awards aim to publicize and promote the best projects and...
by Xavier Lesauvage | Jun 23, 2015 | Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Marketing, Spirits and wines, Trends and growth opportunities
When facing an innovation process, one of the biggest challenges that companies have to deal with, is where to start working. Which are the first steps to undertake? As in many other things, there is not a unique correct answer: methodologies propose different ways to...
by Xavier Lesauvage | Jun 20, 2013 | Business model innovation, Corporate Innovation Strategy, Innovation Management
Open Innovation is one of the key topics in Innovation Management and today is widely used across companies with very positive results. This concept “of opening innovation to external partners” was initially used by companies such as IBM or Lilly in their...
by Xavier Lesauvage | Apr 26, 2012 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Corporate Innovation Strategy, FMCG and Consumer Goods, Food and Beverages, In-company training and workshops, Innovation Management, Marketing, Shopper Marketing Strategy
The first edition of the Innovation Best Practice Exchange program was held at Esadecreapolis to discuss key issues in innovation management. Among those attending were well-known companies such as Nestle, GallinaBlancaStar, BBVA, Acc10, Mitsubushi Electric,...
by Xavier Lesauvage | Feb 20, 2011 | Commercial Strategy, FMCG and Consumer Goods, Food and Beverages, Marketing, Shopper Marketing Strategy
When facing how to approach a Shopper Marketing Model in the organization, one of the main challenges is how to organize it internally and define effective ways to assign clear roles to Marketing, Sales and Trade teams. The Shopper Marketing Model or approach can be...