by Xavier Lesauvage | Apr 26, 2012 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Corporate Innovation Strategy, FMCG and Consumer Goods, Food and Beverages, In-company training and workshops, Innovation Management, Marketing, Shopper Marketing Strategy
The first edition of the Innovation Best Practice Exchange program was held at Esadecreapolis to discuss key issues in innovation management. Among those attending were well-known companies such as Nestle, GallinaBlancaStar, BBVA, Acc10, Mitsubushi Electric,...
by Xavier Lesauvage | Feb 20, 2011 | Commercial Strategy, FMCG and Consumer Goods, Food and Beverages, Marketing, Shopper Marketing Strategy
When facing how to approach a Shopper Marketing Model in the organization, one of the main challenges is how to organize it internally and define effective ways to assign clear roles to Marketing, Sales and Trade teams. The Shopper Marketing Model or approach can be...