Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services

Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services.

Connociam has just signed a strategic alliance with Ignite to enhance Strategy and Innovation services both companies are offering. This strategic alliance with Ignite will allow both companies to combine knowledge and methodologies to bring higher value to customers in the fields of innovation, entrepreneurship, sales, marketing and strategy.

Ignite Technologies has a long experience in “Technology push Innovation”, Entrepreneurship (including Corporate Entrepreneurship), Innovation Systems, Innovation programs with pubic funding and Business strategy.

Connociam Consulting, on its part, has a proven experience in Commercial Strategy and Route to market, Branding and Marketing strategy, as well as “Market pull innovation” and “Customer Centric Innovation”.

Combination of both companies capabilities ensures a broader service which offers blending technological knowledge together with a customer centric approach in the same team, thus enlarging consulting projects reach and challenge solutions capabilities, both for B2B and B2C projects.


One of the key strengths from this strategic alliance is that it brings together innovation capabilities that both companies had separately, offering a more global service in innovation management from its different approaches, to ensure a higher value for the customer.

Now, the combination of Ignite and Connociam teams allows us, on one hand, to bring higher technological capabilities to market pull or business projects, and on the other, to bring a better customer understanding and client, consumer or user needs integration in technological projects. This combination of market pull and technology push capabilities in the same team provides a very distinctive and unique approach for its clients.

Connociam and Ignite team blends entrepreneur, marketing, commercial and marketing profiles. It also offers a long-term experience as former industry managers and executives and this expertise allows it to contextualize client challenges in a short time and deliver a practical consulting service, which is results oriented and applicable in companies.


Professionals from both companies have worked in companies such as Agbar, Anadolu Efes, Bicentury, Bodegas Torres, Boehringer Ingelheim, Capsa – Central Lechera Asturiana, CD6, Cimne, CVC, Diafarm, ESADE, Esadecreapolis, Hamer, KH7 Lloreda, Grupo Planeta, Imaginarium, JJuan, Kraft Foods, Laboratorios Esteve, Lilly, Maison du Café, Marcilla, Novartis, Nutrexpa, Ordesa, Panrico-Donuts, Pernod-Ricard, Reckitt Benkiser, Revlon Professional, Sara Lee, Sener, The Centre for Genomic Regulation (CRG) and TTC, among others.

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Xavier is an experienced executive, consultant and lecturer. He has worked over 15 years as marketer at Nestlé, Sara Lee and Panrico-Donuts, and over 10 years as Marketing Director and Board member, leading national and international teams. Since 2005 he has been acting as a consultant for several international growth projects. Between 2010 and 2015 he also acted as Innovation Leader at ESADECREAPOLIS, ESADE’s Collaborative Innovation Ecosystem. Since 1999, Xavier is also a renowned Marketing, Innovation and Branding lecturer at ESADE, as well as other international universities and companies. He participates in several entrepreneurship initiatives, as well. ----------------------------------------------------------------------------------------------- Xavier es un experimentado directivo, asesor y profesor nacido en París y afincado en Barcelona. Ha trabajado más de 15 años como profesional del marketing y las ventas en Nestlé, Sara Lee y Panrico-Donuts, y más de 10 años como Director de Marketing y miembro del Comité de Dirección, liderando equipos nacionales e internacionales. Desde 2005 ha venido desarrollando su faceta de consultor y asesor en diversos proyectos internacionales de crecimiento. Entre 2010 y 2015 también lideró las actividades de Innovación y Emprendimiento de ESADECREAPOLIS, el centro de Collaborative Open Innovation de ESADE. Desde 1999, Xavier también es un reconocido profesor que imparte cursos de Innovación, Marketing y Branding en ESADE, así como en otras universidades internacionales y renombradas compañías. Además, Xavier participa en diversas iniciativas emprendedoras, como inversor y asesor experto o Professional Board Advisor.

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