Observatory
Regular monitoring
of key trends to
identify opportunities
Without information concerning its environment, no organization can have an innovation strategy. An Observatory helps you to define new business opportunities or to react in the face of competitors and potential disruptions. We help you to keep pace with the latest technological and digital developments as well as business model trends and changes in your customer behaviour, by means of a subscription service
A structured observatory is a key part of any innovation strategy
At times the speed of innovation is so swift that it is a real challenge trying to keep up with everything that’s going on, which is crucial for managing your business and defining opportunities. We help you to understand and explore what’s going on in the market, adjacent categories and customer trends.
To do this, we use different tools for exploring networks and feeds or BBDD, as well as our own methodologies that allow us to identify and organize the information relevant to the field of exploration in which we work.
Based on your priorities, we carry out a systematic and regular exploration of the novelties and trends in areas such as technology, client and business models
Do you want to know more about this subscription service?
What will you achieve with our Observatory?
- You will be kept up to date with the latest trends, and briefed on the innovation ecosystem in your market
- You will detect opportunities and threats promptly, and this will help you to keep one step ahead and be more agile in decision making
- You will align your teams based on facts and evidence and this will allow them to work with a focus on the latest innovation trends
How we do it
We optimally combine
tools, databases and digital platforms for the regular and systematic search for information and publications in the areas of interest. A typology of relevant sources is defined according to each case.
We monitor and filter
Using an alert system, the Connociam Observatory allows a wide range of sources and topics to be monitored and filtered early and systematically, always with human validation.
There are different ways you can receive and manage the information from your Observatory. It can be via a newsletter with selected articles, a fully operational radar or even by applying it in innovation projects. We adapt to your specific needs. For example:
1
Newsletter:
You will periodically receive an email with a selection of the most interesting articles concerning relating to your sector.
2
Radar:
We will set up a public or private web that features all the articles that you need in order to know your environment, classified into easily accessible categories.
3
Innovation platform:
We will integrate the radar into a comprehensive innovation platform that facilitates your innovation strategy and enables you to manage projects.
Thanks to their knowledge and experience, the Connociam team periodically captures and structures relevant information to help you identify opportunities and threats early
At Connociam we are experts in exploring the market and we know how to translate all the information into relevant inputs and opportunities for the different areas of your business. We have more than 10 years doing scouting, observatories, radars and benchmarks for our customers in sectors such as food and beverages, health services, financial services, industrial companies, technology centers and universities or retail, among others. Both nationally and internationally.
Where you can find us
We work from the center of Barcelona but we will be more than happy to visit you where you ask us to.
C/Sant Antoni María Claret 167
08025 Barcelona