and activating insights
Generating strategic recommendation with a business focus
We understand your customer, consumer and shopper: what they think, what they do and why they do it, as well as the sociocultural environment they are immersed in. Understanding and activating Insights is decisive when it comes to reaching your brand’s objectives.
We are experts at detecting insights for added value and in Co-creation in order to come up with solutions to brand/company challenges.
Our approach is to frame insights within a sociocultural environment, in emerging and dominant trends in order to interpret them effectively, in depth and operatively, adding value and activating your brand and your business.
We work inside a collaborative and collective intelligence culture, developing our own in-house methodologies, taking our inspiration from different schools and disciplines (qualitative and quantitative). Our methodological approach is sustained by rigor, flexibility and our bid for innovation and transformation. Our cocreation methodologies are developed ad-hoc under three tenets: an identified challenge to help the brand’s growth, contributing operational and implementable outputs to bring added value to the Insight, and shared multidisciplinary talent.
One of our differentiating elements is our national and international market background, thanks to over 30 years developing qualitative research. Over the last 5 years we have carried out over 25 FG in different targets (children, teenagers, millennials, women, men, seniors) and over 25 cocreations, coming up with solutions to a diversity of challenges whilst incorporating disruptive and expert profiles. We boast expertise in the food and beverages industry, help and pharma (otc and prescription), fashion retail, optical, jewelry, toys, etc… for leading brands.