Mar Deus

Mar has an extensive professional career in Market Research. She is an expert in Customer Insights and leader in Market Research and Cocreation fields.

Mar has an extensive professional career in Market Research. She is an expert in Customer Insights and leader in Market Research and Cocreation fields.

Mar leadered teams in Gea and Synergic and was a Partner at Strategic and later on at Quid, as well as the Founder of EmeDeEme

Her market research and ideation approach are centered on providing a solid strategic vision, grounded in the in-depth analysis of users and costumers and insights into their behaviors. She has extensive cross-category expertise, especially in Consumer Goods (FMCG), Health and Wellbeing, B2C Services, the Media and Retailing.

Mar Deus has a very entrepreneurial spirit and likes keeping up to date. She regularly introduces new approaches and methodologies to market research in order to address clients’ needs and evolve in pace with market needs. To this end, Mar has developed a unique methodology called Emotional Innovation to achieve deeper and actionable recommendations in innovation projects.

She lectures at different universities (UB, UPF, UIC among others) and collaborates with the NGO Barcelonactua.

Mar is a Graduate in Psychology and holds a Postgraduate degree in Marketing Management.