The strategy constitutes one half of excellence. The other half is executing it adequately No matter how good the business, innovation or marketing strategy may be, the organization will not easily achieve success and growth unless it attains suitable commercial excellence.

Some clients ask us: How can we or should we change the business strategy with the changes in our environment and Digital Transformation? How can we develop a more customer-centered or sell-out model? How can we develop a particular channel? Or simply, how can we guarantee excellent commercial execution? … And excellent commercial execution that is sell-out or customer-centered is by no means the result of coincidence. It needs to be designed and planned.

In order to obtain the expected results in a Commercial Transformation process one needs to adequately manage all the ingredients of the Excellence Model in Point of Sale Management. We help you to integrate shopper insights, the category vision, the channel strategy, execution standards and sales visits, with follow-up and the commercial management model in a holistic, integrated and effective way, thanks to our experience as managers in large companies and as consultants in different categories and fields.