Joan Vinyets

An international consultant, designer, business anthropologist and trainer, an expert in Customer Centricity, Ethnography, Design Thinking, Co-Creation and Servitization. He is a member of the Connociam Advisory Board

International consultant, designer, business anthropologist and trainer, expert inCustomer Centricity, Ethnography, Design Thinking, Co-Creation and Servitization. He is a member of the Connociam Advisory Board

Joan Vinyets is an expert in people-based innovation strategies and has prior expertise in qualitative market research, cultural analysis, organizational change, innovation, trends, facilitation and training. He has over 20 years of experience in combining anthropology and design thinking in company contexts to create businesses, brands and innovation opportunities for some of the world’s leading brands.

He is an expert consultant, qualified in generating innovative user trends and insights from research in order to drive clients’ innovation strategies (in marketing, branding, organizational, NPD) and help them to think differently about consumers, products and brands. He has extensive expertise in applying Design Thinking processes to different sectors such as the Automotive industry, Consumer Goods, Health and Pharmaceuticals and Training, among others, in which he has developed international projects in Europe, America, Asia and Africa.