Tag Archives: OTC CHC

Key OTC pharma innovation trends shaping the industry

Key OTC pharma innovation trends shaping the industry. This scouting report shares Connociam’s insights and point of view on the main OTC pharma innovation trends. We have analyzed innovation drivers related to treatments, format, lifestyle and extended offering, and their prevalence across main OTC pharma categories.   Download the OTC pharma innovation trends report here.

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