by Connociam | Oct 16, 2018 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Corporate Innovation Strategy, Health Sector, Marketing, New category entry strategy, New product and service, Trends and growth opportunities
Key OTC pharma innovation trends shaping the industry. This scouting report shares Connociam’s insights and point of view on the main OTC pharma innovation trends. We have analyzed innovation drivers related to treatments, format, lifestyle and extended offering, and...