Tag Archives: Connociam Basics

What is servitisation?

Connociam Basics: What is servitisation?

Connociam Basics: What is servitisation? Servitisation is a strategic innovation process.   Vandermerwe and Rada (1988) define servitisation as the process “in which companies consciously develop service offerings that support their products to gain competitive advantage.By adding services to core products already supplied, firms differentiate their offering from competitors, increasing customer dependency and establishing barriers

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