Category Archives: Spirits and wines

CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more Customer Centric and innovative?

  CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more customer centric and innovative?   Customer Centricity is the current buzz word in business and it might seem easy as a concept, however, it can be difficult to reach. Today, customer intimacy and “being

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metodología de transformación digital

Is there such a thing as a digital Transformation methodology?

Is there such a thing as a digital Transformation methodology? According to Forbes magazine, 84 % of digital transformation processes fail. The reason: the attempt to fit in new digital applications with old structures and outdated processes. Digitalization makes true transformations possible, not just simple extensions of old habits. According to Peter Drucker, there is

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Connociam inaugurates new offices after the merge with Ignite

Connociam inaugurates new offices after the merge with Ignite. Connociam has inaugurated its new offices in the centre of Barcelona, which feature a co-creation space, following the merge with Ignite.   Two years ago, Connociam Consulting and Ignite Technologies signed a strategic alliance to develop projects that integrate the expertise of both teams. After two years of close

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Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services

Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services. Connociam has just signed a strategic alliance with Ignite to enhance Strategy and Innovation services both companies are offering. This strategic alliance with Ignite will allow both companies to combine knowledge and methodologies to bring higher value to customers in the

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Shopper in front of shelve

Organising Shopper Marketing in your company to deliver point of sale excellence

Shopper Marketing has been described as one of the key success drivers for companies that want to reach excellence in execution. And sometimes when it comes down to applying it in practice or organizing it into the company, this is not necessarily easy to do. As we described in our last post on Shopper (See post

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Federación Española del Café

Innocoaching, learning Innovation by doing

Empowering a team in a complex subject such as Innovation is not an easy task. Which is why we have created Innocoaching. A unique methodology which allows your teams to learn innovation while executing a real company project. All in one! Innocoaching is a methodology that has been developed to serve companies willing to embed

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Out of Home after Crisis

Out of Home sales model evolution after crisis

Out of Home (OOH) has changed in response to crisis. It used to be perceived as a “less professional” channel primarily because of its management. However, market contraction and margin reduction has made companies reconsider and reorganise their Out of Home sales model approach by finding ways to gather useful information about consumption trends and

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Will Amazon Dash change the food retail model?

Will Amazon Dash break through the current Food & Beverages retail model? This is the question that is currently on the minds of many food manufacturers and retailers who are beginning to look for new strategies to preserve their business. Are their concerns justified? Well, when you look at the Amazon Dash video you can’t

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Using Trend Analysis as a Tool to Drive Innovation

Trend Analysis as a Tool to Drive Innovation

When facing an innovation process, one of the biggest challenges that companies have to deal with, is where to start working. Which are the first steps to undertake? As in many other things, there is not a unique correct answer: methodologies propose different ways to start innovating, but almost all agree that trend analysis is a key tool

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