Joan Vinyets


International consultant, designer, business anthropologist and trainer, expert in Customer Centricity, Ethnography, Design Thinking, Co-Creation and Servitization. He leads the practice of People-Centered Innovation.

Joan is a people-based innovation insight and strategy expert with a background in qualitative market research, cultural analysis, organizational change, innovation, trends, facilitation and training. He has over 20 years of experience fusing the use of business anthropology and design thinking to create business, brand and innovation opportunities for some of the world’s biggest brands.

He is an expert consultant in generating innovative user trends and insights from research in order to drive clients’ innovation strategies (in marketing, branding, organizational, NPD) and help them to think differently about consumers, products and brands. He has extensive experience applying Design Thinking processes to different industries such as Automotive, Consumer, Health and Pharmaceutical or Training, among others, where he has developed international projects in Europe, America, Asia and Africa.