{"id":3806,"date":"2018-10-16T11:30:48","date_gmt":"2018-10-16T11:30:48","guid":{"rendered":"http:\/\/connociam.com\/?p=3806"},"modified":"2021-08-31T07:01:57","modified_gmt":"2021-08-31T07:01:57","slug":"key-otc-pharma-innovation-trends-shaping-the-industry","status":"publish","type":"post","link":"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/","title":{"rendered":"Key OTC pharma innovation trends shaping the industry"},"content":{"rendered":"

Key OTC pharma innovation trends shaping the industry.<\/strong><\/span><\/p>\n

This scouting report shares Connociam\u2019s insights and point of view on the main OTC pharma innovation trends. We have analyzed innovation drivers related to treatments, format, lifestyle and extended offering, and their prevalence across main OTC pharma categories.<\/strong><\/span><\/p>\n

In this report you will find interesting examples illustrating most of the relevant OTC pharma innovation trends in four key main categories: Analgesics, Cold & Allergy, Gastrointestinal, and Vitamins, minerals & supplements.<\/span><\/p>\n

Each scouting page detailing OTC pharma innovation trends is easy to follow and shows clear examples, as you can see below, featuring the most relevant and inspiring cases. Links to direct references and questions to trigger your inspiration are also included.<\/span><\/p>\n

\"\"<\/a><\/span><\/p>\n

\n

19 OTC pharma innovation trends are described. These are grouped into four areas: treatment based, format based, lifestyle based and extended offering.<\/strong><\/span><\/p><\/blockquote>\n

The document was designed to be used as a working paper and can be circulated around allowing teams to use examples to trigger their inspiration and to foster innovation initiatives.<\/span><\/p>\n

More specifically, the information contained on the OTC Pharma innovation trends serves as a very good basis for internal inspiration and will help to keep teams updated on the OTC world. Furthermore, it can also be used in ideation exercises on products and services, brand and communication and even new business models. <\/span>It also constitutes a valuable input in co-creation sessions.<\/span>
\n Just to give you a taste, we can highlight various conclusions from this edition of OTC pharma innovation trends:<\/span><\/p>\n

\u2022 Product development designed to address different needs and segments throughout the ailment and treatment spectrums is still very relevant, together with \u201cone-stop solutions\u201d that act upon several symptoms and convenience in a broad sense<\/span>
\n \u2022 There is an opportunity for differentiation through sensorial and more appealing features and formats across categories<\/span>
\n \u2022 We see developments addressing the needs of large demographic segments, such as women or children, by adapting treatment to their specific needs, as well as all other product features<\/span>
\n \u2022 The boundaries between pharma treatments and food supplements are disappearing, especially when it comes to more natural and safer solutions. This is becoming a challenge for the industry and entails a stronger need to achieve better brand development<\/span>
\n \u2022 There are interesting developments \u201cbeyond-the-pill\u201d to treat ailments with gadgets or thought digital apps; quite often these come from companies that are new players in the Pharma industry. Only a few well-known OTC players have released interesting gadget solutions that supplement their traditional portfolios with a really holistic or integrated approach<\/span><\/p>\n

\n

In general, we can say, the challenge that has arisen due to the appearance of new players from the food supplement and medical devices categories, is forcing OTC companies to seek out increasingly relevant developments and build stronger brand propositions.<\/span><\/strong><\/p><\/blockquote>\n

Connociam helps clients to develop actionable strategy projects in sales, marketing and innovation.<\/span><\/p>\n

This report includes innovations from brands such as 4head, Advil, Aleve, Aktren, Alka-Seltzer, Allegra, Bayer Aspirin, Beano, Benadryl, Bene-fiber, Buscopan, Calpol, Caltrate, Centrum, Citracal, Contac, Covonia, Deep Heat, Dolormin, Dramamine, Dulcolax, Emergen-C, Excedrin, Ex-lax, Gaviscon, Hydrasense, Ice Gel, Iberogast, Imodium, Lactaid, Laxettes, Lemsip, Lolleez, Meta-Mucil, Mira-lax, Movicol, Mucinex, Mylanta, Nexium, Nurofen, NyQuil, One-a-day, Panadol, Pepcid, Pepto-Bismol, Preparation H, Redoxon, Rennie, Rolaids, RubaX, Salonpas, Senocalm, Senokot, Seven Seas,<\/span> Strepsils, Sinex, Supradyn, Theraflu, ThermaCare, Tylenol, Tums, Vaporub, Voltaflex, Voltaren, Zantac and Zyrtec.<\/span><\/span><\/p>\n

Download the OTC pharma innovation trends report here<\/span><\/strong><\/span><\/a><\/p>\n

The Connociam team.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Key OTC pharma innovation trends shaping the industry. This scouting report shares Connociam\u2019s insights and point of view on the main OTC pharma innovation trends. We have analyzed innovation drivers related to treatments, format, lifestyle and extended offering, and their prevalence across main OTC pharma categories. In this report you will find interesting examples illustrating […]<\/p>\n","protected":false},"author":11,"featured_media":3809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"2880"},"categories":[34,35,33,30,26,40,24,28,29,27],"tags":[280,162,369,289,284,225,133,134,96,120,366,244,368,367,143,95],"yoast_head":"\nConnociam | Scouting report on pharma innovation trends<\/title>\n<meta name=\"description\" content=\"This scouting report shares Connociam\u2019s insights and point of view on the main OTC pharma innovation trends across main categories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connociam | Scouting report on pharma innovation trends\" \/>\n<meta property=\"og:description\" content=\"This scouting report shares Connociam\u2019s insights and point of view on the main OTC pharma innovation trends across main categories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"CONNOCIAM\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-16T11:30:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-31T07:01:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/connociam.com\/wp-content\/uploads\/2018\/08\/OTC-scoutning-coverpage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"885\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Connociam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/connociam.com\/#website\",\"url\":\"https:\/\/connociam.com\/\",\"name\":\"CONNOCIAM\",\"description\":\"Marketing, innovation and commercial strategy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/connociam.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/connociam.com\/wp-content\/uploads\/2018\/08\/OTC-scoutning-coverpage.png\",\"contentUrl\":\"https:\/\/connociam.com\/wp-content\/uploads\/2018\/08\/OTC-scoutning-coverpage.png\",\"width\":885,\"height\":612},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/#webpage\",\"url\":\"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/\",\"name\":\"Connociam | Scouting report on pharma innovation trends\",\"isPartOf\":{\"@id\":\"https:\/\/connociam.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/#primaryimage\"},\"datePublished\":\"2018-10-16T11:30:48+00:00\",\"dateModified\":\"2021-08-31T07:01:57+00:00\",\"author\":{\"@id\":\"https:\/\/connociam.com\/#\/schema\/person\/b1990789967bdf504898a3e55761a454\"},\"description\":\"This scouting report shares Connociam\\u2019s insights and point of view on the main OTC pharma innovation trends across main categories.\",\"breadcrumb\":{\"@id\":\"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/connociam.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Key OTC pharma innovation trends shaping the industry\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/connociam.com\/#\/schema\/person\/b1990789967bdf504898a3e55761a454\",\"name\":\"Connociam\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/connociam.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f992f953e41aac239065cec51d8687ba?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f992f953e41aac239065cec51d8687ba?s=96&d=mm&r=g\",\"caption\":\"Connociam\"},\"description\":\"En Connociam ayudamos las organizaciones a solucionar retos complejos de negocio mediante la definici\\u00f3n e implementaci\\u00f3n de estrategias centradas en el cliente. Entendemos el cliente, definimos la mejor soluci\\u00f3n estrat\\u00e9gica y acompa\\u00f1amos al equipo para asegurar la consecuci\\u00f3n de los mejores resultados. Proporcionamos soluciones a preguntas estrat\\u00e9gicas de negocio, marketing, innovaci\\u00f3n y ventas de forma pr\\u00e1ctica, centrada en el cliente y orientada a resultados. Connociam, conocemos, conectamos, cocreamos y acompa\\u00f1amos en la creaci\\u00f3n de valor. At Connociam, we help organizations solve complex business challenges by defining and implementing customer centric strategies. We understand the client, we define the best strategic solution and we guide the team to ensure the achievement of the best results. We provide solutions to strategic questions of business, marketing, innovation and sales in a practical way, focused on the client and oriented to results. Connociam, we know, we connect, we co-create and we accompany in the creation of value.\",\"sameAs\":[\"http:\/\/connociam.com\"],\"url\":\"https:\/\/connociam.com\/en\/author\/connociam\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Connociam | Scouting report on pharma innovation trends","description":"This scouting report shares Connociam\u2019s insights and point of view on the main OTC pharma innovation trends across main categories.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/","og_locale":"en_US","og_type":"article","og_title":"Connociam | Scouting report on pharma innovation trends","og_description":"This scouting report shares Connociam\u2019s insights and point of view on the main OTC pharma innovation trends across main categories.","og_url":"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/","og_site_name":"CONNOCIAM","article_published_time":"2018-10-16T11:30:48+00:00","article_modified_time":"2021-08-31T07:01:57+00:00","og_image":[{"width":885,"height":612,"url":"https:\/\/connociam.com\/wp-content\/uploads\/2018\/08\/OTC-scoutning-coverpage.png","path":"\/var\/www\/vhost\/connociam.com\/home\/html\/wp-content\/uploads\/2018\/08\/OTC-scoutning-coverpage.png","size":"full","id":3809,"alt":"","pixels":541620,"type":"image\/png"}],"twitter_misc":{"Written by":"Connociam","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/connociam.com\/#website","url":"https:\/\/connociam.com\/","name":"CONNOCIAM","description":"Marketing, innovation and commercial strategy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/connociam.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/#primaryimage","inLanguage":"en-US","url":"https:\/\/connociam.com\/wp-content\/uploads\/2018\/08\/OTC-scoutning-coverpage.png","contentUrl":"https:\/\/connociam.com\/wp-content\/uploads\/2018\/08\/OTC-scoutning-coverpage.png","width":885,"height":612},{"@type":"WebPage","@id":"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/#webpage","url":"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/","name":"Connociam | Scouting report on pharma innovation trends","isPartOf":{"@id":"https:\/\/connociam.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/#primaryimage"},"datePublished":"2018-10-16T11:30:48+00:00","dateModified":"2021-08-31T07:01:57+00:00","author":{"@id":"https:\/\/connociam.com\/#\/schema\/person\/b1990789967bdf504898a3e55761a454"},"description":"This scouting report shares Connociam\u2019s insights and point of view on the main OTC pharma innovation trends across main categories.","breadcrumb":{"@id":"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/connociam.com\/en\/key-otc-pharma-innovation-trends-shaping-the-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/connociam.com\/en\/"},{"@type":"ListItem","position":2,"name":"Key OTC pharma innovation trends shaping the industry"}]},{"@type":"Person","@id":"https:\/\/connociam.com\/#\/schema\/person\/b1990789967bdf504898a3e55761a454","name":"Connociam","image":{"@type":"ImageObject","@id":"https:\/\/connociam.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/f992f953e41aac239065cec51d8687ba?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f992f953e41aac239065cec51d8687ba?s=96&d=mm&r=g","caption":"Connociam"},"description":"En Connociam ayudamos las organizaciones a solucionar retos complejos de negocio mediante la definici\u00f3n e implementaci\u00f3n de estrategias centradas en el cliente. Entendemos el cliente, definimos la mejor soluci\u00f3n estrat\u00e9gica y acompa\u00f1amos al equipo para asegurar la consecuci\u00f3n de los mejores resultados. Proporcionamos soluciones a preguntas estrat\u00e9gicas de negocio, marketing, innovaci\u00f3n y ventas de forma pr\u00e1ctica, centrada en el cliente y orientada a resultados. Connociam, conocemos, conectamos, cocreamos y acompa\u00f1amos en la creaci\u00f3n de valor. At Connociam, we help organizations solve complex business challenges by defining and implementing customer centric strategies. We understand the client, we define the best strategic solution and we guide the team to ensure the achievement of the best results. We provide solutions to strategic questions of business, marketing, innovation and sales in a practical way, focused on the client and oriented to results. Connociam, we know, we connect, we co-create and we accompany in the creation of value.","sameAs":["http:\/\/connociam.com"],"url":"https:\/\/connociam.com\/en\/author\/connociam\/"}]}},"_links":{"self":[{"href":"https:\/\/connociam.com\/en\/wp-json\/wp\/v2\/posts\/3806"}],"collection":[{"href":"https:\/\/connociam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/connociam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/connociam.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/connociam.com\/en\/wp-json\/wp\/v2\/comments?post=3806"}],"version-history":[{"count":15,"href":"https:\/\/connociam.com\/en\/wp-json\/wp\/v2\/posts\/3806\/revisions"}],"predecessor-version":[{"id":7849,"href":"https:\/\/connociam.com\/en\/wp-json\/wp\/v2\/posts\/3806\/revisions\/7849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/connociam.com\/en\/wp-json\/wp\/v2\/media\/3809"}],"wp:attachment":[{"href":"https:\/\/connociam.com\/en\/wp-json\/wp\/v2\/media?parent=3806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/connociam.com\/en\/wp-json\/wp\/v2\/categories?post=3806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/connociam.com\/en\/wp-json\/wp\/v2\/tags?post=3806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}