{"id":9069,"date":"2020-07-02T14:28:35","date_gmt":"2020-07-02T14:28:35","guid":{"rendered":"https:\/\/connociam.com\/ux-strategy\/"},"modified":"2020-12-30T15:34:12","modified_gmt":"2020-12-30T15:34:12","slug":"ux-strategy","status":"publish","type":"page","link":"https:\/\/connociam.com\/en\/ux-strategy\/","title":{"rendered":"UX Strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.8&#8243; custom_margin=&#8221;-2px||||false|false&#8221; custom_padding=&#8221;4px||0px|||&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.4.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;586px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px|0px|false|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_text _builder_version=&#8221;4.4.8&#8243; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#0077dd&#8221; header_font_size=&#8221;100px&#8221; custom_margin=&#8221;20%|5%|7px|15%|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;4%|5%|7px|15%|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|20px|||false|false&#8221;]<\/p>\n<h1 style=\"text-align: right\"><strong>UX<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.4.8&#8243; header_font=&#8221;Lato|700|||||||&#8221; header_text_align=&#8221;right&#8221; header_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#0077dd&#8221; custom_margin=&#8221;|5%|7px|15%|false|false&#8221; custom_padding=&#8221;0px|20px|||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;right&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;left&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h1><strong>We design experiences<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.4.8&#8243; header_font=&#8221;Lato|700|||||||&#8221; header_text_align=&#8221;right&#8221; header_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#0077dd&#8221; custom_margin=&#8221;|5%|7px|15%|false|false&#8221; custom_padding=&#8221;0px|20px|||false|false&#8221;]<\/p>\n<h1><strong>that make the difference<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Lato||||||||&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Lato||||||||&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;right&#8221; custom_margin=&#8221;0px|5%|25px|20%|false|false&#8221; custom_padding=&#8221;0px|20px|||false|false&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;right&#8221; text_orientation_last_edited=&#8221;on|phone&#8221;]<\/p>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong><\/strong><\/p>\n<p>The user experience, which in this age must be based on Omnichannel, is a key part to building a relationship of trust between a brand and its customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/hero-Ux.jpg&#8221; title_text=&#8221;hero-Ux&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.4.8&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.0.9&#8243; custom_padding=&#8221;82px||48px|||&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.4.8&#8243; width_tablet=&#8221;8835px&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;83%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; custom_padding=&#8221;0px||42px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.9&#8243;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Lato||||||||&#8221; text_text_color=&#8221;#505050&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Lato||||||||&#8221; header_2_font=&#8221;Lato|700|||||||&#8221; header_2_text_color=&#8221;#0077dd&#8221; header_2_font_size=&#8221;30px&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;|0px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2 style=\"text-align: center\">UX: The key to creating a relationship with your users<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\">For new projects as well as for existing projects that are not bringing in the expected results, optimizing the user experience in every channel &#8211; omnichannel &#8211; is essential for your brand can meet its sales targets.<\/p>\n<p style=\"text-align: center\"> Working on the UX strategy enables us to create clean, simple, intuitive, flexible and attractive designs which generate memorable experiences in all the channels.<\/p>\n<p style=\"text-align: center\">\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.8&#8243; background_image=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/ux-como-2-scaled.jpg&#8221; custom_margin=&#8221;||0px|||&#8221; custom_padding=&#8221;97px||13px|||&#8221;][et_pb_row _builder_version=&#8221;4.4.8&#8243; width=&#8221;90%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_text _builder_version=&#8221;4.4.8&#8243; header_2_font=&#8221;Lato||||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_line_height=&#8221;1.4em&#8221;]<\/p>\n<h2><span>The design of a user experience is a process in four phases, which we can either work on as an entire process or simply focus on one of the phases. This can be done either presentially or online.<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.8&#8243; custom_padding=&#8221;0px||1px|||&#8221; locked=&#8221;off&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.4.8&#8243; background_color=&#8221;#66B1E0&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|auto|20px|auto||&#8221; custom_padding=&#8221;1px||2px|||&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_slider use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; _builder_version=&#8221;4.4.8&#8243; background_color=&#8221;#99cbeb&#8221; text_orientation=&#8221;left&#8221;][et_pb_slide heading=&#8221;1. Understand &amp; research&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p><span><\/span><\/p>\n<p>We start off with a concrete challenge that can be solved using UX design. First of all we need to understand the context or problem in order to provide solutions. Research is the key basic step for this.<\/p>\n<p>Understanding the user, how they live their relationship with the product or service constitutes the foundation for designing the experience.<\/p>\n<p><em><\/em><\/p>\n<p><em>\u2013Tools\u2013<\/em><\/p>\n<p><em>People | Empathy map | Customer Journey | Stakeholders map<\/em><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_slider _builder_version=&#8221;4.4.8&#8243; background_color=&#8221;#66B1E0&#8243; text_orientation=&#8221;left&#8221;][et_pb_slide heading=&#8221;2. Prototyping&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p><span><\/span><\/p>\n<p><span>Before working on the ideas in depth we need to be able to test them out with users. We create sketches on paper and flow charts which enable us to carry out use tests to find out whether the experience lives up to the user\u2019s expectations.<\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><em>\u2013Tools\u2013<\/em><\/p>\n<p><em>Sketches | Block wire | Wireframes | Hi-fi interfaces | Models | Prototypes<\/em><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.4.8&#8243; background_color=&#8221;#005E99&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-22px|auto||auto||&#8221; custom_padding=&#8221;0px||2px|||&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_slider _builder_version=&#8221;4.4.8&#8243; background_color=&#8221;#007dd7&#8243; text_orientation=&#8221;left&#8221;][et_pb_slide heading=&#8221;3. Designing&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p><span><\/span><\/p>\n<p><span>We create the design of the interactions and the visual design as well. Always in accordance with the user\u2019s needs and totally adapted to the brand positioning whilst at the same time optimizing each point of contact so that the experience is what it is expected to be.<\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><em>\u2013Tools\u2013<\/em><\/p>\n<p><em>High quality images | Design specifications | Icons<\/em><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_slider _builder_version=&#8221;4.4.8&#8243; background_color=&#8221;#66B1E0&#8243; text_orientation=&#8221;left&#8221;][et_pb_slide heading=&#8221;4. Evaluation&#8221; _builder_version=&#8221;4.4.8&#8243; background_color=&#8221;#005e99&#8243; background_enable_color=&#8221;on&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>The project does not end with the design implementation. We need to evaluate in order to find out whether it is easy to use and whether it delivers the solution to the user\u2019s problems.<\/p>\n<p>On many occasions a project needs various interactions from step 2 to step 4.<\/p>\n<p><em><\/em><\/p>\n<p><em>\u2013Tools\u2013<\/em><span><\/span><\/p>\n<p><em>User comments | UX audit reports | Marked areas where improvement is needed<\/em><\/p>\n<p><span><\/span><\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.0.9&#8243; custom_margin=&#8221;-2px|||||&#8221; custom_padding=&#8221;||2px|||&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.4.8&#8243; width_tablet=&#8221;8835px&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;95%&#8221; max_width_tablet=&#8221;83%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.9&#8243;][et_pb_text _builder_version=&#8221;4.4.8&#8243; text_font=&#8221;Lato||||||||&#8221; text_text_color=&#8221;#505050&#8243; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Lato|700|||||||&#8221; header_2_text_color=&#8221;#0077dd&#8221; header_2_font_size=&#8221;30px&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;|0px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2 style=\"text-align: center\">Some Projects<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.4.8&#8243; custom_padding=&#8221;0px|||||&#8221;][et_pb_fullwidth_slider use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;off&#8221; arrows_custom_color=&#8221;#d6d6d6&#8243; dot_nav_custom_color=&#8221;#d6d6d6&#8243; _builder_version=&#8221;4.4.8&#8243; header_font=&#8221;Lato||||||||&#8221; header_text_color=&#8221;#007dd7&#8243; header_font_size=&#8221;28px&#8221; body_text_color=&#8221;#474747&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; content_width=&#8221;95%&#8221; content_max_width=&#8221;100%&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221;][et_pb_slide heading=&#8221;Services website&#8221; image=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/ux-01-arval.jpg&#8221; image_tablet=&#8221;&#8221; image_phone=&#8221;&#8221; image_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>We worked on improving a brand\u2019s website which intermediates between selected automotion workshops and users, with a double objective:<\/p>\n<ul>\n<li>To make the page more user-friendly with more clearly defined services that are more readily identifiable.<\/li>\n<li>To improve the brand experience, making the added value it contributes more evident.<\/li>\n<\/ul>\n<p>We delivered a comprehensive redesign of the home page as well as the landing pages of each of the services, with a new navigation system and a look and feel more in keeping with the brand.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Customer care software&#8221; image=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/ux-02-bs.jpg&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>We accompanied a leading IVD manufacturer in the development and implementation of their new customer care software:<\/p>\n<ul>\n<li>Research into needs and pain points<\/li>\n<li>UJ development for each stakeholder<\/li>\n<li>Construction of for 4 use cases for the prototype<\/li>\n<li>Initial software evaluation<\/li>\n<\/ul>\n<p>We came up with recommendations for improving the experience of the different users during the customer care service.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Port de Palma&#8221; image=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/ux-03-portpalma.jpg&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>Palma Port required a system to help it manage the arrival on mass of cruise ship passengers, which generates a flow of visitors that is hard for the city to absorb.<\/p>\n<p>We collaborated in developing an application along with other local institutions. An App that guides cruise ship passengers during their visit to Palma in a personalized fashion thus improving their experiences and, in addition to this, helping to reduce agglomerations.<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Upgrading of a digital subscription service&#8221; image=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/ux-04-hp.jpg&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>We carried out qualitative research for a leading technology firm to understand its users\u2019 perceptions and experiences during the trial of a new service based on a demo with potential users.<\/p>\n<p>We delivered recommendations for improving the service taking into account identified pain points, user perceptions and opinions.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Health App &#8221; image=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/ux-05-dkv.jpg&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>We implemented the Understand &amp; research as well as the Prototyping phase for the development of a customised digital solution that helps users to improve their wellbeing, for a leading medical insurance firm.<\/p>\n<p>As a result of this project we delivered:<\/p>\n<ul>\n<li>An analysis of the brand ecosystem<\/li>\n<li>Scouting<\/li>\n<li>The development of an initial prototype<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Store model&#8221; image=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/ux-06-desigual.jpg&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>In a fashion retail company we analyzed 3 store models (physical space) that have different sales behaviors.<\/p>\n<p>We used a qualitative and semiotic methodology<\/p>\n<ul>\n<li>Focus groups and accompanied purchases in the stores. Insights, store experience, appraisal, degree of satisfaction and connection with the brand DNA and the remaining marketing mix elements<\/li>\n<li>Semiotics: analysis of the symbolic values of each store model. Alignment with the communication objectives. Analysis of the customer journeys, decoration, the overall space as well as specific sections in detail.<\/li>\n<\/ul>\n<p>We delivered a comparative analysis of the 3 store models and a briefing for constructing the ideal model.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Model of the Cinema of the future&#8221; image=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/ux-07-cin.jpg&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>We helped to design the model of the cinema of the future for a frontline distributor in the cinema world, which differentiates them and enhances their user experience.<\/p>\n<ul>\n<li>Comprehension of the user journey in different targets. Focus Groups and interviews in the company\u2019s own cinemas and those of competitors throughout Spain. Appraisal of the user experience in the pre\/during\/post viewing stages<\/li>\n<li>Analysis of the brand\u2019s and competitors\u2019 symbolic values. Alignment with the communication objectives. Analysis of the journeys, the decoration, of the space as a whole and in detail.<\/li>\n<li>Co-Creation with users, customers and disruptive profiles of an ideal cinema space. Implementation of Design Thinking methodologies<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Software for strategic management&#8221; image=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/ux-08-Bs.jpg&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>We collaborated with the technology providers of a banking corporation in researching and defining the design criteria and user experience of a software\/balanced scorecard for strategic management.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Research with key users and stakeholders in order to identify the software\u2019s main design and usability requirements<\/li>\n<li>\u2022 Definition of the design and usability requirements for the software<\/li>\n<li>Conceptualization and design of the platform\u2019s graphic user interface<\/li>\n<li>The development of a pilot for validation<\/li>\n<li>Usability study<\/li>\n<\/ul>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Digital banking service&#8221; image=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/ux-09-Bv.jpg&#8221; _builder_version=&#8221;4.4.8&#8243; sticky_transition=&#8221;on&#8221;]<\/p>\n<p style=\"text-align: left\">We collaborated in the transformation of a traditional presential B2B banking service into a new entirely digitalized service experience.<\/p>\n<ul>\n<li style=\"text-align: left\">Survey of users and stakeholders to identify their perception of the traditional service and the potential points for improvement for the digital service<\/li>\n<li>Definition of the new service\u2019s User Journey<\/li>\n<li>Co-creation workshop with users to concretize possible service use experiences into basic prototypes<\/li>\n<li>Definition of the design and usability requirements<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.8&#8243; background_color=&#8221;#0077dd&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||45px||false|false&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.0.9&#8243; width=&#8221;95%&#8221; max_width=&#8221;1794px&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; custom_padding=&#8221;||20px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_text _builder_version=&#8221;4.3.2&#8243; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Lato|700|||||||&#8221; header_text_color=&#8221;rgba(255,255,255,0.95)&#8221; header_font_size=&#8221;32px&#8221; header_2_font=&#8221;Lato||||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; min_height=&#8221;42px&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;left&#8221; header_text_align_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h1 style=\"text-align: center\">Why us<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.9&#8243; width=&#8221;95%&#8221; max_width=&#8221;1700px&#8221; animation_style=&#8221;slide&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_toggle title=&#8221;With you and for you.&#8221; open_toggle_text_color=&#8221;#ffffff&#8221; open_toggle_background_color=&#8221;#0077dd&#8221; closed_toggle_text_color=&#8221;rgba(255,255,255,0.9)&#8221; closed_toggle_background_color=&#8221;#0077dd&#8221; icon_color=&#8221;#ffffff&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.4.8&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Lato|700|||||||&#8221; title_font_size=&#8221;28px&#8221; closed_title_font=&#8221;Lato|700|||||||&#8221; body_font=&#8221;Lato||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_line_height=&#8221;1.5em&#8221; background_color=&#8221;#0077dd&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_width_all=&#8221;0px&#8221;]<\/p>\n<p>We are a senior multidisciplinary team with longstanding expertise and the ability to organize a specialized team that fits the specificities of the project\/challenge.<\/p>\n<p> We customize each project and we (the senior team) get directly involved in the project.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;We understand your user&#8221; open_toggle_text_color=&#8221;#ffffff&#8221; open_toggle_background_color=&#8221;#0077dd&#8221; closed_toggle_text_color=&#8221;rgba(255,255,255,0.92)&#8221; closed_toggle_background_color=&#8221;#0077dd&#8221; icon_color=&#8221;#ffffff&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.4.8&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Lato|700|||||||&#8221; title_font_size=&#8221;28px&#8221; closed_title_font=&#8221;Lato|700|||||||&#8221; body_font=&#8221;Lato||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_line_height=&#8221;1.5em&#8221; background_color=&#8221;#0077dd&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_width_all=&#8221;0px&#8221;]<\/p>\n<p>At Connociam we have for years been working on an approach to each project based on the Customer Centric concept.<\/p>\n<p> We have acquired extensive experience in working on insights and understanding users: what they think, what they do and why they do it, as well as their sociocultural environment, and this is the basis of all UX strategy projects, knowing the user and building around their needs.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;We offer our expertise&#8221; open_toggle_text_color=&#8221;#ffffff&#8221; open_toggle_background_color=&#8221;#0077dd&#8221; closed_toggle_text_color=&#8221;rgba(255,255,255,0.94)&#8221; closed_toggle_background_color=&#8221;#0077dd&#8221; icon_color=&#8221;#ffffff&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;25px&#8221; _builder_version=&#8221;4.6.1&#8243; title_text_color=&#8221;#ffffff&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Lato|700|||||||&#8221; title_font_size=&#8221;28px&#8221; closed_title_font=&#8221;Lato|700|||||||&#8221; body_font=&#8221;Lato||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_line_height=&#8221;1.5em&#8221; background_color=&#8221;#0077dd&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_width_all=&#8221;0px&#8221;]<\/p>\n<p>We have worked on several projects in diverse sectors, from physical projects in retail right up to numerous digital projects in the healthcare, technology and financial sectors which gives us the necessary knowledge to develop omnichannel projects.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.4&#8243; background_image=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/06\/ux-como-1-scaled.jpg&#8221; saved_tabs=&#8221;all&#8221; global_module=&#8221;12351&#8243;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.7.4&#8243; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.7.4&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;6%|40px|3%|40px|false|false&#8221;][et_pb_text _builder_version=&#8221;4.4.8&#8243; text_font=&#8221;Lato||||||||&#8221; text_text_color=&#8221;#505050&#8243; text_font_size=&#8221;23px&#8221; text_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Lato|700|||||||&#8221; header_2_text_color=&#8221;#0077dd&#8221; header_2_font_size=&#8221;30px&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;|0px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2 style=\"text-align: left\">Where you can find us<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.4.8&#8243; custom_margin=&#8221;40px||60px||false|false&#8221;]<\/p>\n<p><span>We work from the center of Barcelona but we will be more than happy to visit you where you ask us to.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%249%%&#8221; icon_placement=&#8221;left&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;28px&#8221; _builder_version=&#8221;4.7.4&#8243; custom_margin=&#8221;-10px||||false|false&#8221;]<\/p>\n<div class=\"address\"><span>Sant Pau Recinte Modernista Barcelona. Pabell\u00f3n Sant Manel. <\/span><span>Despacho 0.4<\/span><br \/> <span>C\/Sant Antoni Mar\u00eda Claret 167<\/span><br \/> <span>08025 Barcelona <\/span><\/div>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%104%%&#8221; icon_placement=&#8221;left&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;28px&#8221; _builder_version=&#8221;4.4.8&#8243;]<\/p>\n<div class=\"address\"><span>+34 934 155 222<\/span><\/div>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%238%%&#8221; icon_placement=&#8221;left&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;28px&#8221; _builder_version=&#8221;4.4.8&#8243;]<\/p>\n<div class=\"address\"><a href=\"mailto:info@connociam.com?Subject=Hello%20again\" target=\"_top\" rel=\"noopener noreferrer\">info@connociam.com<\/a><\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.4.8&#8243; background_color=&#8221;#ffffff&#8221; 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