{"id":7748,"date":"2020-02-07T16:04:24","date_gmt":"2020-02-07T16:04:24","guid":{"rendered":"https:\/\/connociam.com\/understanding-and-activating-insights\/"},"modified":"2020-12-31T10:56:58","modified_gmt":"2020-12-31T10:56:58","slug":"understanding-and-activating-insights","status":"publish","type":"page","link":"https:\/\/connociam.com\/en\/understanding-and-activating-insights\/","title":{"rendered":"Understanding and activating insights"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.0.9&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.0.9&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.9&#8243;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/01icono_blue-01.png&#8221; align=&#8221;right&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.0.9&#8243; width=&#8221;40%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.4.8&#8243; header_font=&#8221;Lato|700|||||||&#8221; header_text_align=&#8221;right&#8221; header_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#0077dd&#8221; custom_margin=&#8221;|-20px|7px||false|false&#8221; custom_padding=&#8221;|20px|||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;right&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;left&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h1><strong>Understanding<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.4.8&#8243; header_font=&#8221;Lato|700|||||||&#8221; header_text_align=&#8221;right&#8221; header_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#0077dd&#8221; custom_margin=&#8221;|-20px|7px||false|false&#8221; custom_padding=&#8221;|20px|||false|false&#8221;]<\/p>\n<h1>and activating insights<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.3.2&#8243; text_font=&#8221;Lato||||||||&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Lato||||||||&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;right&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;25px||||false|false&#8221; custom_padding_phone=&#8221;25px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221;]<\/p>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h2><span>We deliver business focused strategic recommendations<\/span><\/h2>\n<p><strong>We understand your customer, consumer and shopper: what they think, what they do and why they do it, as well as the sociocultural environment they are immersed in. U<\/strong><strong>nderstanding and activating Insights is decisive when it comes to reaching<\/strong><strong> your brand\u2019s objectives. <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.9&#8243;][et_pb_text _builder_version=&#8221;4.0.9&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;2px||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>We are experts at detecting insights for added value and in Co-creation in order to come up with solutions to brand\/company challenges.<\/p>\n<p>Our approach is to frame insights within a sociocultural environment, in emerging and dominant trends in order to interpret them effectively, in depth and operatively, adding value and activating your brand and your business.<\/p>\n<p>We work inside a collaborative and collective intelligence culture, developing our own in-house methodologies, taking our inspiration from different schools and disciplines (qualitative and quantitative). Our methodological approach is sustained by rigor, flexibility and our bid for innovation and transformation. Our cocreation methodologies are developed ad-hoc under three tenets: an identified challenge to help the brand\u2019s growth, contributing operational and implementable outputs to bring added value to the Insight, and shared multidisciplinary talent.<\/p>\n<p>One of our differentiating elements is our national and international market background, thanks to over 30 years developing qualitative research. Over the last 5 years we have carried out over 25 FG in different targets (children, teenagers, millennials, women, men, seniors) and over 25 cocreations, coming up with solutions to a diversity of challenges whilst incorporating disruptive and expert profiles. We boast expertise in the food and beverages industry, help and pharma (otc and prescription), fashion retail, optical, jewelry, toys, etc\u2026 for leading brands.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.8&#8243; custom_margin=&#8221;-63px|||||&#8221; custom_padding=&#8221;0px||1px|||&#8221;][et_pb_row _builder_version=&#8221;4.4.8&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.8&#8243;][et_pb_button button_url=&#8221;http:\/\/www.connociam.com\/d-cocreacion&#8221; button_text=&#8221;Workshops &#8211; Online version&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.5.8&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#0077dd&#8221; button_border_width=&#8221;9px&#8221; button_border_color=&#8221;#0077dd&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Lato|700|||||||&#8221; button_icon=&#8221;%%28%%&#8221; button_icon_color=&#8221;#ffffff&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.3.1&#8243; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_row _builder_version=&#8221;3.29.3&#8243; width=&#8221;90%&#8221; max_width=&#8221;1900px&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.29.3&#8243;][et_pb_divider color=&#8221;#505050&#8243; _builder_version=&#8221;3.29.3&#8243; custom_margin=&#8221;||-5px|||&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.0.9&#8243; width=&#8221;90%&#8221; max_width=&#8221;1900px&#8221; custom_padding=&#8221;||20px|||&#8221;][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/01icono_gris-01.png&#8221; url=&#8221;http:\/\/www.connociam.com\/en\/comprender-y-activar-insights\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.5.8&#8243; width=&#8221;36%&#8221; max_width=&#8221;50%&#8221; custom_margin=&#8221;||20px|||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.5.8&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;http:\/\/www.connociam.com\/en\/comprender-y-activar-insights\/&#8221;]<\/p>\n<p style=\"text-align: center;\">Understanding and activating insights<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/02icono_gris-01.png&#8221; url=&#8221;http:\/\/www.connociam.com\/en\/desarrollar-oportunidades-de-innovacion\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.5.8&#8243; width=&#8221;36%&#8221; custom_margin=&#8221;||20px|||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.5.8&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;http:\/\/www.connociam.com\/en\/desarrollar-oportunidades-de-innovacion\/&#8221;]<\/p>\n<p style=\"text-align: center;\">Capturing innovation opportunities<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/03icono_gris-01.png&#8221; url=&#8221;http:\/\/www.connociam.com\/en\/transformacion-digital-y-ecosistemas\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.5.8&#8243; width=&#8221;36%&#8221; custom_margin=&#8221;||20px|||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.5.8&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;http:\/\/www.connociam.com\/en\/transformacion-digital-y-ecosistemas\/&#8221;]<\/p>\n<p style=\"text-align: center;\">Adapting the business to the digital age<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/04icono_gris-01.png&#8221; url=&#8221;http:\/\/www.connociam.com\/en\/transformacion-comercial-y-omnicanalidad\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.5.8&#8243; width=&#8221;36%&#8221; custom_margin=&#8221;||20px|||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.5.8&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;http:\/\/www.connociam.com\/en\/transformacion-comercial-y-omnicanalidad\/&#8221;]<\/p>\n<p style=\"text-align: center;\">Implementing a commercial excellence model<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/05icono_gris-01.png&#8221; url=&#8221;http:\/\/www.connociam.com\/en\/inspirar-y-dinamizar-equipos&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.5.8&#8243; width=&#8221;36%&#8221; custom_margin=&#8221;||20px|||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.5.8&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;http:\/\/www.connociam.com\/en\/inspirar-y-dinamizar-equipos&#8221;]<\/p>\n<p style=\"text-align: center;\">Inspiring and dynamizing teams<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/06icono_gris-01.png&#8221; url=&#8221;http:\/\/www.connociam.com\/en\/facilitar-la-transformacion-cultural\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.5.8&#8243; width=&#8221;36%&#8221; custom_margin=&#8221;||20px|||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.5.8&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;http:\/\/www.connociam.com\/en\/facilitar-la-transformacion-cultural\/&#8221;]<\/p>\n<p style=\"text-align: center;\">Developing an innovation culture<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.0.9&#8243; background_color=&#8221;#333333&#8243; background_enable_image=&#8221;off&#8221; locked=&#8221;off&#8221;][et_pb_row column_structure=&#8221;3_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.0.9&#8243; width=&#8221;90%&#8221; max_width=&#8221;100%&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.29.3&#8243;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/connociam-\u2014-Logo-Blanc-1.png&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.0.9&#8243; width=&#8221;45%&#8221; custom_margin=&#8221;||8px|||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.29.3&#8243; text_font=&#8221;Assistant|300|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1em&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;34px&#8221; header_3_font=&#8221;Assistant||||||||&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;16px||-1px|||&#8221;]<\/p>\n<h3>We know, we connect, we cocreate <\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.29.3&#8243; text_font=&#8221;Assistant|300|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;35px&#8221; text_line_height=&#8221;1em&#8221; header_font=&#8221;Assistant||||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;34px&#8221; header_3_font=&#8221;Assistant||||||||&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;23px&#8221; max_width=&#8221;100%&#8221;]<\/p>\n<h3>and accompany in value creation<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.29.3&#8243;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.7.4&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221;]<\/p>\n<h2>Members of:<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/12\/logo.png&#8221; title_text=&#8221;logo&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.29.3&#8243;][et_pb_text _builder_version=&#8221;4.7.4&#8243; text_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; width=&#8221;100%&#8221;]<\/p>\n<h2>Contact<\/h2>\n<p><span>Sant Pau Recinte Modernista Barcelona. Pabell\u00f3n Sant Manel. Despacho 0.4<\/span><br \/><span>C\/Sant Antoni Mar\u00eda Claret 167<\/span><br \/><span>08025 Barcelona<\/span><\/p>\n<p><span style=\"font-family: inherit;font-weight: normal;font-size: medium\">+34 934 155 222<\/span><br \/> <a href=\"mailto:info@connociam.com?Subject=Hello%20again\" target=\"_top\" rel=\"noopener noreferrer\">info@connociam.com<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understandingand activating insights We deliver business focused strategic recommendations We understand your customer, consumer and shopper: what they think, what they do and why they do it, as well as the sociocultural environment they are immersed in. Understanding and activating Insights is decisive when it comes to reaching your brand\u2019s objectives. We are experts at [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding and activating insights - CONNOCIAM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connociam.com\/en\/understanding-and-activating-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding and activating insights - CONNOCIAM\" \/>\n<meta property=\"og:description\" content=\"Understandingand activating insights We deliver business focused strategic recommendations We understand your customer, consumer and shopper: what they think, what they do and why they do it, as well as the sociocultural environment they are immersed in. Understanding and activating Insights is decisive when it comes to reaching your brand\u2019s objectives. 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