{"id":14518,"date":"2020-02-07T16:04:24","date_gmt":"2020-02-07T16:04:24","guid":{"rendered":"https:\/\/connociam.com\/?page_id=14518"},"modified":"2022-03-09T09:20:56","modified_gmt":"2022-03-09T09:20:56","slug":"trend-and-user-research","status":"publish","type":"page","link":"https:\/\/connociam.com\/en\/trend-and-user-research\/","title":{"rendered":"Trend and user research"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.0.9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.0.9&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/01icono_blue-01.png&#8221; align=&#8221;right&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.0.9&#8243; width=&#8221;40%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.4.8&#8243; header_font=&#8221;Lato|700|||||||&#8221; header_text_align=&#8221;right&#8221; header_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#0077dd&#8221; custom_margin=&#8221;|-20px|7px||false|false&#8221; custom_padding=&#8221;|20px|||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;right&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;left&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span>Trend and user<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.4.8&#8243; header_font=&#8221;Lato|700|||||||&#8221; header_text_align=&#8221;right&#8221; header_text_color=&#8221;#ffffff&#8221; background_color=&#8221;#0077dd&#8221; custom_margin=&#8221;|-20px|7px||false|false&#8221; custom_padding=&#8221;|20px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>research<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.11.0&#8243; text_font=&#8221;Lato||||||||&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;Lato||||||||&#8221; header_2_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;right&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;25px||||false|false&#8221; custom_padding_phone=&#8221;25px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h2>Place the customer at the center of your organization&#8217;s strategic decision-making.<\/h2>\n<p><span>Understand your client, consumer and shopper and the socio-cultural environment in which they belong to identify valuable insights for your business or brand. Learn how to validate and involve the user in your projects to develop a culture of user centricity in your organization.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.0.9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.0.9&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;2px||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div id=\"comp-kzcisgbt\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<h3 class=\"font_3\"><span>Design Sprints<\/span><\/h3>\n<\/div>\n<div id=\"comp-kzcisgbu\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<p class=\"font_7\"><span>We empathize, ideate, prototype and validate in an agile way to reduce the risk of your innovation projects.<\/span><\/p>\n<p class=\"font_7\"><span><\/span><\/p>\n<div id=\"comp-kzcisgca\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<h3 class=\"font_3\"><span>Agile innovation cycles<\/span><\/h3>\n<\/div>\n<div id=\"comp-kzcisgcb\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<p class=\"font_7\"><span>We adapt Design Thinking, Future Thinking, Lean Startup, and Agile Scrum methodologies to ensure that your teams achieve the desired result..<\/span><span><\/span><span><\/span><span><\/span><\/p>\n<p class=\"font_7\"><span><\/span><\/p>\n<div id=\"comp-kzcisgbx1\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<h3 class=\"font_3\"><span>Cocreation<\/span><\/h3>\n<\/div>\n<div id=\"comp-kzcisgby1\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<p class=\"font_7\"><span>We involve your user in the creative processes to generate value solutions for them.<\/span><span><\/span><span><\/span><\/p>\n<p class=\"font_7\"><span><\/span><\/p>\n<div id=\"comp-kzcisgcg1\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<h3 class=\"font_3\"><span>Customer- Driven<\/span><\/h3>\n<\/div>\n<div id=\"comp-kzcisgci\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<p class=\"font_7\"><span>We delve into the validation of hypotheses with your potential client, in each phase of the project, to ensure its success.<\/span><span><\/span><\/p>\n<p class=\"font_7\"><span><\/span><\/p>\n<div id=\"comp-kzcisgc11\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<h3 class=\"font_3\"><span>User experience<\/span><\/h3>\n<\/div>\n<div id=\"comp-kzcisgc23\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<p class=\"font_7\"><span>We analyze the experience of your users and identify both opportunities for continuous improvement and opportunities for disruption.<\/span><span><\/span><\/p>\n<p class=\"font_7\"><span><\/span><\/p>\n<div id=\"comp-kzcisgcl1\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<h3 class=\"font_3\"><span>User centricity<\/span><\/h3>\n<\/div>\n<div id=\"comp-kzcisgcm1\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<p class=\"font_7\"><span>We analyze the practices of your teams in terms of customer relations and your level of maturity to identify opportunities for improvement.<\/span><span><\/span><\/p>\n<p class=\"font_7\"><span><\/span><\/p>\n<div id=\"comp-kzcisgc52\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<h3 class=\"font_3\"><span>Trend analysis<\/span><\/h3>\n<\/div>\n<div id=\"comp-kzcisgc7\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<p class=\"font_7\"><span>We analyze the megatrends, macrotrends and microtrends that impact your business.<\/span><span><\/span><\/p>\n<p class=\"font_7\"><span><\/span><\/p>\n<div id=\"comp-kzcisgcp1\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<h3 class=\"font_3\"><span>Market research<\/span><\/h3>\n<\/div>\n<div id=\"comp-kzcisgcq3\" class=\"_2Hij5\" data-testid=\"richTextElement\">\n<p class=\"font_7\"><span>We conduct qualitative client research through focus groups, ethnographies, and in-depth interviews.<\/span><\/p>\n<p class=\"font_7\"><span><\/span><\/p>\n<p class=\"font_7\"><span><\/span><\/p>\n<p class=\"font_7\"><span><\/span><\/p>\n<p class=\"font_7\"><span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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_builder_version=&#8221;4.3.1&#8243; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.29.3&#8243; width=&#8221;90%&#8221; max_width=&#8221;1900px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.29.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#505050&#8243; _builder_version=&#8221;3.29.3&#8243; custom_margin=&#8221;||-5px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.0.9&#8243; width=&#8221;90%&#8221; max_width=&#8221;1900px&#8221; custom_padding=&#8221;||20px|||&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/01icono_gris-01.png&#8221; url=&#8221;https:\/\/connociam.com\/en\/trend-and-user-research\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.11.0&#8243; width=&#8221;36%&#8221; max_width=&#8221;50%&#8221; custom_margin=&#8221;||20px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.0&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;https:\/\/connociam.com\/en\/trend-and-user-research\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Trend and user research<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/02icono_gris-01.png&#8221; url=&#8221;https:\/\/connociam.com\/en\/corprate-and-innovation-strategy\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.11.0&#8243; width=&#8221;36%&#8221; custom_margin=&#8221;||20px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.0&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;https:\/\/connociam.com\/en\/corprate-and-innovation-strategy\/&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\">Corporate and Innovation Strategy<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/03icono_gris-01.png&#8221; url=&#8221;https:\/\/connociam.com\/en\/digitalization-of-the-innovation\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.11.0&#8243; width=&#8221;36%&#8221; custom_margin=&#8221;||20px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.0&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;https:\/\/connociam.com\/en\/digitalization-of-the-innovation\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Digitalization of the innovation<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/04icono_gris-01.png&#8221; url=&#8221;https:\/\/connociam.com\/en\/drive-open-innovation\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.11.0&#8243; width=&#8221;36%&#8221; custom_margin=&#8221;||20px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.0&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;https:\/\/connociam.com\/en\/drive-open-innovation\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Drive Open innovation<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/05icono_gris-01.png&#8221; url=&#8221;https:\/\/connociam.com\/en\/innovative-brand\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.11.0&#8243; width=&#8221;36%&#8221; custom_margin=&#8221;||20px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.0&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;https:\/\/connociam.com\/en\/innovative-brand\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Create an innovative brand<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;3.29.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/06icono_gris-01.png&#8221; url=&#8221;https:\/\/connociam.com\/en\/social-and-sustainable-innovation\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.11.0&#8243; width=&#8221;36%&#8221; custom_margin=&#8221;||20px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.0&#8243; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;https:\/\/connociam.com\/en\/social-and-sustainable-innovation\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Social and sustainable innovation<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.0.9&#8243; background_color=&#8221;#333333&#8243; background_enable_image=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.0.9&#8243; width=&#8221;90%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.29.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/02\/connociam-\u2014-Logo-Blanc-1.png&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.0.9&#8243; width=&#8221;45%&#8221; custom_margin=&#8221;||8px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.29.3&#8243; text_font=&#8221;Assistant|300|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1em&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;34px&#8221; header_3_font=&#8221;Assistant||||||||&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;24px&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;16px||-1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>We know, we connect, we cocreate <\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.29.3&#8243; text_font=&#8221;Assistant|300|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;35px&#8221; text_line_height=&#8221;1em&#8221; header_font=&#8221;Assistant||||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;34px&#8221; header_3_font=&#8221;Assistant||||||||&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_3_font_size=&#8221;23px&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>and accompany in value creation<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.29.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.7.4&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Members of:<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/connociam.com\/wp-content\/uploads\/2020\/12\/logo.png&#8221; title_text=&#8221;logo&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.29.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.7.4&#8243; text_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Contact<\/h2>\n<p><span>Sant Pau Recinte Modernista Barcelona. Pabell\u00f3n Sant Manel. Despacho 0.4<\/span><br \/><span>C\/Sant Antoni Mar\u00eda Claret 167<\/span><br \/><span>08025 Barcelona<\/span><\/p>\n<p><span style=\"font-family: inherit;font-weight: normal;font-size: medium\">+34 934 155 222<\/span><br \/> <a href=\"mailto:info@connociam.com?Subject=Hello%20again\" target=\"_top\" rel=\"noopener noreferrer\">info@connociam.com<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trend and userresearch Place the customer at the center of your organization&#8217;s strategic decision-making. Understand your client, consumer and shopper and the socio-cultural environment in which they belong to identify valuable insights for your business or brand. 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