by Xavier Lesauvage | Feb 4, 2016 | Change Management, Commercial Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Marketing, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Shopper Marketing has been described as one of the key success drivers for companies that want to reach excellence in execution. And sometimes when it comes down to applying it in practice or organizing it into the company, this is not necessarily easy to do. As we...
