by Connociam | Jun 6, 2018 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Change Management, Commercial Strategy, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, In-company training and workshops, Innovation Management, Innovation projects support and coaching, Marketing, New category entry strategy, New product and service, Out of Home Commercial Strategy, Shopper Marketing Strategy, Spirits and wines, Trends and growth opportunities
Connociam inaugurates new offices after the merge with Ignite. Connociam has inaugurated its new offices in the centre of Barcelona, which feature a co-creation space, following the merge with Ignite. Two years ago, Connociam Consulting and Ignite Technologies signed...
by Connociam | Jul 13, 2017 | Brand Innovation, Business model innovation, Change Management, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Health Sector, Innovation Management, Innovation projects support and coaching, Marketing, New category entry strategy, New product and service, Shopper Marketing Strategy, Trends and growth opportunities
Many companies are aware of or intuit the importance of innovation for their business and wish to promote this discipline inside their organisation but don’t seem to work out how exactly to go about it. There is something “intangible” about innovation which makes it...
by Xavier Lesauvage | May 17, 2016 | Brand Innovation, Brand Portfolio, Brand Strategy, Business model innovation, Change Management, Commercial Strategy, Consumer Services, Corporate Innovation Strategy, Cosmetics, FMCG and Consumer Goods, Food and Beverages, Innovation Management, Marketing, New product and service, Shopper Marketing Strategy, Trends and growth opportunities
US sales of Gillette are beginning to fall off. For years what has been one of the most powerful Mass Consumer brands, now seems to be suffering from a new competitor entering the market. In this case, the new competitor isn’t a product but is actually a new type of...
