Pilar Sánchez

An extensive professional career in Marketing, Trade and Shopper Marketing. Pilar is an expert in defining and developing Commercial Strategies using an omnichannel approach. She leads the Trade and Shopper Marketing Practice.

An extensive professional career in Marketing, Trade and Shopper Marketing. Pilar is an expert in defining and developing Commercial Strategies using an omnichannel approach. She leads the Trade and Shopper Marketing Practice.

Over 15 years, Pilar has forged her career in frontline FMCG companies (Grupo Panrico-Donuts and Unilever) taking on increasing responsibilities and the supervision of direct teams. She has held positions of responsibility both in the Marketing area and the Commercial area (Trade and Shopper Marketing / Retail Marketing / Commercial Strategy), and has amassed a great deal of specialist knowledge in these two major markets, both Retail/Large Distribution as well as Out of House (OOH).

Pilar has leadered various projects in Trade and Strategic Marketing, both nationally and internationally, ranging from undertaking research into key Channel/Purchaser motivations and insights (Motivations / customer pain points, price levels, prescribers, Category Management) channel research, right up to product range launches addressing identified needs. Her experience qualifies her to develop Commercial Strategy projects, which range from shopper intelligence to the omnichannel strategy, broken down into channels, and the drawing up of action plans as well as specific guidelines for their implementation.

All this time she has proved her leadership capabilities and strategic vision and has amassed broad expertise in the Marketing & Commercial area, undertaking a continuous personal and professional growth process and not hesitating to address complicated changes and situations in the corporate environment.

Pilar holds a degree in Business Administration from Ramon Llull University (IQS) and was awarded an MBA from Fordham University (NY)

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Contact

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Barcelona 08006
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info@connociam.com

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