Connociam's Blog - CONNOCIAM

Are Spanish Innovation Centers at the end of an era?

by Xavier Lesauvage | Sep 2, 2015

The current post-crisis landscape is forcing Spanish innovation centers to redefine its strategy and size, as the recent creation of Eurecat has shown. Quo vadis "Innovation centers"? For...

Trend Analysis as a Tool to Drive Innovation

by Xavier Lesauvage | Jun 23, 2015

When facing an innovation process, one of the biggest challenges that companies have to deal with, is where to start working. Which are the first steps to undertake? As in many other things, there...

The ITESSS Forum: define innovation lines within Integrated Healthcare

by Xavier Lesauvage | May 15, 2014

The ITESSS Forum is a forum of innovation and excellence in social services and healthcare. It is a tool that must facilitate the necessary conceptual debate for the transformation of the current...

Open Innovation with Henry Chesbrough at ESADE

by Xavier Lesauvage | Jun 20, 2013

Open Innovation is one of the key topics in Innovation Management and today is widely used across companies with very positive results. This concept "of opening innovation to external partners" was...

Innovation Best Practice Exchange Program

by Xavier Lesauvage | Apr 26, 2012

The first edition of the Innovation Best Practice Exchange program was held at Esadecreapolis to discuss key issues in innovation management. Among those attending were well-known companies such as...

Build a Shopper Marketing Model and Strategy

by Xavier Lesauvage | Feb 20, 2011

When facing how to approach a Shopper Marketing Model in the organization, one of the main challenges is how to organize it internally and define effective ways to assign clear roles to Marketing,...