DEFINE VALUE STRATEGIES

Define value strategies

We are expert advisors that used to be senior executives dealing with the same challenges you face now. We simply have a wider and richer experience to help you as hands-on experts.

We listen to your problems, we ask questions, we challenge ideas, we help build together new ideas and we bring our expertise and know-how to solve your innovation, sales, shopper marketing and marketing challenges in a profitable way for your business.

We do not believe in one unique methodology or approach, since we know that each problem is unique and has specific issues that are key. We believe in creative and effective solutions based on your business understanding combined with strong customer insights. Really, we are expert advisors.

We provide Expert Assessment, develop Consulting projects and bring Support on different management areas in innovation, branding & marketing, business development, sales and shopper-marketing.

Sometimes you wonder, how can we improve growth of our brands? You may also have more concrete questions such as How can we innovate with our brands? How can we build an even more differentiated brand positioning? How can we improve the results of our marketing investments? How can we better organize and structure our brand portfolio? How can we relaunch our brands? Do we really have an updated brand proposal for today’s market conditions? How can we make marketing and sales work as one?… These are very relevant questions for your business. These are also the type of questions our clients ask us every day.

Our job is to help you find the right answer to deliver profitable growth to your business.

In many business strategy projects we co-create solutions together WITH customers. By using the co-creation, we create new solutions working together with your clients, some disruptive profiles, experts in the field and with designers through a unique approach to develop and iterate novel and actionable solutions for your business strategy.

Nowadays the understanding of the client is key and is realized through different techniques in the field of Market research. Although on many occasions, it is no longer enough to “only” understand the client and to be customer centric. It becomes necessary to create together with the client to ensure that what we offer is really useful and is quickly defined.

The co-creation allows developing new proposals of business, brand, product or service of joint form and dynamic with the client. There are different techniques that allow this, although the most commonly used is to organize working sessions (co-creation sessions or workshops). We know that Co-Definition or Co-Design workshops are an effective way to develop and refine brand positioning, new concepts, new rituals and prototypes of products or services that are perfectly applicable to various industries and countries.

Duly facilitated by the team of Connociam, the team manages to articulate solutions quickly and accurately. During the sessions, different techniques (i.e. projective techniques, creative techniques, lateral thinking…) are used or combined to solve the business challenges posed.

Today, co-creation is a very applied methodology in different sectors by many companies. Although it is known, in some cases it is confused with the Focus Group or the classic qualitative techniques.

Co-creation differs from the Focus Group in that it works together with the participants in solving a challenge or in the validation and construction of a solution. It has a less exploratory approach and is more like a creative or strategic workshop where participants pool their points and build solutions.

Our clients use co-creation to solve different types of business challenges. Some of the most outstanding are:

  • The generation of new brand territories
  • The development or validation of new concepts of products or services
  • To refine and detail service or product prototypes
  • To refine innovative concepts, both disruptive or continuous
  • To develop and validate new consumption rituals
  • To refine strategic marketing actions for very specific professional targets such as physician, lawyers, etc…

In many strategy projects it is necessary to look for new approaches and generate new business opportunities through ideation. Ideation with a clear and practical focus is part of the essence of our knowledge and we use it recurrently in projects. We can use ideation techniques to generate new product ideas, new services offerings, new channel approaches, new organizational models, new training methodologies or contents, new ways to enter a category or a market, new route-to-market or business models for your company, or how to help you to implement Change Management. This is a key asset of our offering and the reason why we bring innovative solutions to your business challenges.

Today, there are several ideation methodologies available. As innovation experts we do not use only one approach. We have a set of options we activate and combine according to your needs and requirements.

Depending on the type of challenge a traditional brainstorm can be useful. In some other cases, a SCAMPER based workshop will be perfect, or an Abstraction exercise is required. Provocation can also be a good way to trigger your creativity … just to name a few that may be familiar. Creativity is a rich and broad universe that needs to be organized and tailored to be effective and deliver profitable innovation.

Quite often, our clients are willing to generate a new product or service concept to introduce in the marketplace. A general approach for this type of challenge is the “Concept Generation Stream or CGS”.

This is a unique methodology we have developed that integrates several techniques and tools to build Opportunity Platforms. Based on these we can generate New Ideas and then work out Refined Concepts. The final delivery is a Concept Platform Road Map to organize your market introductions in coming years. This methodology has been applied by our expert network in over a 100 cases in different categories (i.e. food and beverage, beer and spirits, cosmetics, OTC medicines, toys, foot wear or insurance…) with proven, successful results.