Category Archives: Trends and growth opportunities

Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services

Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services. Connociam has just signed a strategic alliance with Ignite to enhance Strategy and Innovation services both companies are offering. This strategic alliance with Ignite will allow both companies to combine knowledge and methodologies to bring higher value to customers in the

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Shopper in front of shelve

Organising Shopper Marketing in your company to deliver point of sale excellence

Shopper Marketing has been described as one of the key success drivers for companies that want to reach excellence in execution. And sometimes when it comes down to applying it in practice or organizing it into the company, this is not necessarily easy to do. As we described in our last post on Shopper (See post

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Out of Home after Crisis

Out of Home sales model evolution after crisis

Out of Home (OOH) has changed in response to crisis. It used to be perceived as a “less professional” channel primarily because of its management. However, market contraction and margin reduction has made companies reconsider and reorganise their Out of Home sales model approach by finding ways to gather useful information about consumption trends and

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Will Amazon Dash change the food retail model?

Will Amazon Dash break through the current Food & Beverages retail model? This is the question that is currently on the minds of many food manufacturers and retailers who are beginning to look for new strategies to preserve their business. Are their concerns justified? Well, when you look at the Amazon Dash video you can’t

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Tecnio EASY Girona

Are Spanish Innovation Centers at the end of an era?

  The current post-crisis landscape is forcing Spanish innovation centers to redefine its strategy and size, as the recent creation of Eurecat has shown. Quo vadis “Innovation centers”? For Spanish Innovation Centers, becoming bigger is crucial in order to compete in the new European and “more private” marketplace.   The Spanish R&D system has always been very dependent

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Using Trend Analysis as a Tool to Drive Innovation

Trend Analysis as a Tool to Drive Innovation

When facing an innovation process, one of the biggest challenges that companies have to deal with, is where to start working. Which are the first steps to undertake? As in many other things, there is not a unique correct answer: methodologies propose different ways to start innovating, but almost all agree that trend analysis is a key tool

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