Category Archives: Marketing

Will Amazon Dash change the food retail model?

Will Amazon Dash break through the current Food & Beverages retail model? This is the question that is currently on the minds of many food manufacturers and retailers who are beginning to look for new strategies to preserve their business. Are their concerns justified? Well, when you look at the Amazon Dash video you can’t

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Using Trend Analysis as a Tool to Drive Innovation

Trend Analysis as a Tool to Drive Innovation

When facing an innovation process, one of the biggest challenges that companies have to deal with, is where to start working. Which are the first steps to undertake? As in many other things, there is not a unique correct answer: methodologies propose different ways to start innovating, but almost all agree that trend analysis is a key tool

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Session of the Edition 2014 Innovation Best Practice Exchange Program held at Esadecreapolis with leading innovation companies.

Innovation Best Practice Exchange Program

The first edition of the Innovation Best Practice Exchange program was held at Esadecreapolis to discuss key issues in innovation management. Among those attending were well-known companies such as Nestle, GallinaBlancaStar, BBVA, Acc10, Mitsubushi Electric, Hewlett-Packard, Danone and Abbott. With the Innovation Best Practice Exchange program, Connociam provides space and tools to promote practical learning between executives

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Douwe Egberts Sara Lee

Build a Shopper Marketing Model and Strategy

When facing how to approach a Shopper Marketing Model in the organization, one of the main challenges is how to organize it internally and define effective ways to assign clear roles to Marketing, Sales and Trade teams. The Shopper Marketing Model or approach can be defined as the use of insights-driven marketing and merchandising initiatives to satisfy the

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