Category Archives: Health Sector

Managing innovation with startups to generate real business impact

Managing innovation with startups to generate real business impact   How to build a successful corporate entrepreneurship or ecosystem driven strategy making sure you generate real value for your business.   Corporate Entrepreneurship and Ecosystem innovation strategies are currently witnessing significant developments in strategy and innovation management. According to some experts this is a must,

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¿Customer –Centricity and pharmaceutical firms?

¿Customer –Centricity and pharmaceutical firms?   We are in the midst of the “customer-centric” revolution. Companies left and right are all talking about this change and the need to develop their strategy focused on and targeted at the customer. It is clear that we are dealing with an important change which is having an impact

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2018 most read articles

2018 most read articles   In Connociam we had a very interesting year, a year of growth and changes; among others, we have opened new offices in Barcelona after the merger with Ignite, and our team has been strengthened with relevant profiles. Moreover, we came to 2019 with great shape and enthusiasm to continue knowing,

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CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more Customer Centric and innovative?

  CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more customer centric and innovative?   Customer Centricity is the current buzz word in business and it might seem easy as a concept, however, it can be difficult to reach. Today, customer intimacy and “being

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Key OTC pharma innovation trends shaping the industry

Key OTC pharma innovation trends shaping the industry. This scouting report shares Connociam’s insights and point of view on the main OTC pharma innovation trends. We have analyzed innovation drivers related to treatments, format, lifestyle and extended offering, and their prevalence across main OTC pharma categories.     In this report you will find interesting

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metodología de transformación digital

Is there such a thing as a digital Transformation methodology?

Is there such a thing as a digital Transformation methodology? According to Forbes magazine, 84 % of digital transformation processes fail. The reason: the attempt to fit in new digital applications with old structures and outdated processes. Digitalization makes true transformations possible, not just simple extensions of old habits. According to Peter Drucker, there is

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Inteligencia Artificial

From Artificial Intelligence to competitive advantage

From Artificial Intelligence to competitive advantage How can we create competitive advantages out of artificial intelligence? Artificial intelligence will enable us to use automatic structured (indexed in databases) and unstructured (text, images, conversations) data treatment systems.   The golden rule for the years to come will not only be to place the customer at the

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Connociam inaugurates new offices after the merge with Ignite

Connociam inaugurates new offices after the merge with Ignite. Connociam has inaugurated its new offices in the centre of Barcelona, which feature a co-creation space, following the merge with Ignite.   Two years ago, Connociam Consulting and Ignite Technologies signed a strategic alliance to develop projects that integrate the expertise of both teams. After two years of close

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Effective innovation: 12 initiatives for boosting your company’s innovation outcomes

Many companies are aware of or intuit the importance of innovation for their business and wish to promote this discipline inside their organisation but don’t seem to work out how exactly to go about it. There is something “intangible” about innovation which makes it difficult to order it and activate it. What’s more, pressing day

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Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services

Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services. Connociam has just signed a strategic alliance with Ignite to enhance Strategy and Innovation services both companies are offering. This strategic alliance with Ignite will allow both companies to combine knowledge and methodologies to bring higher value to customers in the

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