2018 most read articles In Connociam we had a very interesting year, a year of growth and changes; among others, we have opened new offices in Barcelona after the merger with Ignite, and our team has been strengthened with relevant profiles. Moreover, we came to 2019 with great shape and enthusiasm to continue knowing,
Category Archives: FMCG and Consumer Goods
CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more Customer Centric and innovative?
CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more customer centric and innovative? Customer Centricity is the current buzz word in business and it might seem easy as a concept, however, it can be difficult to reach. Today, customer intimacy and “being
Is there such a thing as a digital Transformation methodology? According to Forbes magazine, 84 % of digital transformation processes fail. The reason: the attempt to fit in new digital applications with old structures and outdated processes. Digitalization makes true transformations possible, not just simple extensions of old habits. According to Peter Drucker, there is
From Artificial Intelligence to competitive advantage How can we create competitive advantages out of artificial intelligence? Artificial intelligence will enable us to use automatic structured (indexed in databases) and unstructured (text, images, conversations) data treatment systems. The golden rule for the years to come will not only be to place the customer at the
Connociam inaugurates new offices after the merge with Ignite. Connociam has inaugurated its new offices in the centre of Barcelona, which feature a co-creation space, following the merge with Ignite. Two years ago, Connociam Consulting and Ignite Technologies signed a strategic alliance to develop projects that integrate the expertise of both teams. After two years of close
Connociam supports the development of Connecting Food, the first European Startup that develops a solution for the effective monitoring of food quality based on Blockchain
Connociam supports the development of Connecting Food, the first European Startup that develops a solution for the effective monitoring of food quality based on Blockchain Connociam has landed a strategic collaboration agreement with Connecting Food for the development of the project in Spain and Portugal. Connecting Food is the first European Startup that has developed
Many companies are aware of or intuit the importance of innovation for their business and wish to promote this discipline inside their organisation but don’t seem to work out how exactly to go about it. There is something “intangible” about innovation which makes it difficult to order it and activate it. What’s more, pressing day
The Dollar Shave Club has shaken Gillette business model…. Another digital revolution or Uberization?
US sales of Gillette are beginning to fall off. For years what has been one of the most powerful Mass Consumer brands, now seems to be suffering from a new competitor entering the market. In this case, the new competitor isn’t a product but is actually a new type of new business model. Many
Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services
Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services. Connociam has just signed a strategic alliance with Ignite to enhance Strategy and Innovation services both companies are offering. This strategic alliance with Ignite will allow both companies to combine knowledge and methodologies to bring higher value to customers in the
Shopper Marketing has been described as one of the key success drivers for companies that want to reach excellence in execution. And sometimes when it comes down to applying it in practice or organizing it into the company, this is not necessarily easy to do. As we described in our last post on Shopper (See post