2018 most read articles In Connociam we had a very interesting year, a year of growth and changes; among others, we have opened new offices in Barcelona after the merger with Ignite, and our team has been strengthened with relevant profiles. Moreover, we came to 2019 with great shape and enthusiasm to continue knowing,
Category Archives: Commercial Strategy
CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more Customer Centric and innovative?
CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more customer centric and innovative? Customer Centricity is the current buzz word in business and it might seem easy as a concept, however, it can be difficult to reach. Today, customer intimacy and “being
Connociam inaugurates new offices after the merge with Ignite. Connociam has inaugurated its new offices in the centre of Barcelona, which feature a co-creation space, following the merge with Ignite. Two years ago, Connociam Consulting and Ignite Technologies signed a strategic alliance to develop projects that integrate the expertise of both teams. After two years of close
The Dollar Shave Club has shaken Gillette business model…. Another digital revolution or Uberization?
US sales of Gillette are beginning to fall off. For years what has been one of the most powerful Mass Consumer brands, now seems to be suffering from a new competitor entering the market. In this case, the new competitor isn’t a product but is actually a new type of new business model. Many
Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services
Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services. Connociam has just signed a strategic alliance with Ignite to enhance Strategy and Innovation services both companies are offering. This strategic alliance with Ignite will allow both companies to combine knowledge and methodologies to bring higher value to customers in the
Shopper Marketing has been described as one of the key success drivers for companies that want to reach excellence in execution. And sometimes when it comes down to applying it in practice or organizing it into the company, this is not necessarily easy to do. As we described in our last post on Shopper (See post
Out of Home (OOH) has changed in response to crisis. It used to be perceived as a “less professional” channel primarily because of its management. However, market contraction and margin reduction has made companies reconsider and reorganise their Out of Home sales model approach by finding ways to gather useful information about consumption trends and
Will Amazon Dash break through the current Food & Beverages retail model? This is the question that is currently on the minds of many food manufacturers and retailers who are beginning to look for new strategies to preserve their business. Are their concerns justified? Well, when you look at the Amazon Dash video you can’t
When facing how to approach a Shopper Marketing Model in the organization, one of the main challenges is how to organize it internally and define effective ways to assign clear roles to Marketing, Sales and Trade teams. The Shopper Marketing Model or approach can be defined as the use of insights-driven marketing and merchandising initiatives to satisfy the