Category Archives: Business model innovation

Sanofi Health-U 2019: innovation through Corporate Entrepreneurship

Sanofi CHC and start-up participants at the Health U 2019 hackathon held at the Barcelona Health Hub located inside the Sant Pau art-nouveau complex. Startups are in vogue and they constitute an important source of growth. As Xavier Ferràs explains in his publication on his Innovación 6.0 blog, opportunities are not always born organically from

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Health services: the new revenue stream for Apple

Health services: the new revenue stream for Apple   Last September 10th, Apple presented its novelties. Everybody paid a great deal of attention to the new iPhone 11, despite the fact that Apple also presented other highly relevant services. Shouldn’t we pay more attention to the latest services presented? In recent years lots of experts

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Managing innovation with startups to generate real business impact

Managing innovation with startups to generate real business impact   How to build a successful corporate entrepreneurship or ecosystem driven strategy making sure you generate real value for your business.   Corporate Entrepreneurship and Ecosystem innovation strategies are currently witnessing significant developments in strategy and innovation management. According to some experts this is a must,

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¿Customer –Centricity and pharmaceutical firms?

¿Customer –Centricity and pharmaceutical firms?   We are in the midst of the “customer-centric” revolution. Companies left and right are all talking about this change and the need to develop their strategy focused on and targeted at the customer. It is clear that we are dealing with an important change which is having an impact

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CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more Customer Centric and innovative?

  CEO dilemma: if my company has been in the comfort zone for decades how can I make my organization more customer centric and innovative?   Customer Centricity is the current buzz word in business and it might seem easy as a concept, however, it can be difficult to reach. Today, customer intimacy and “being

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Key OTC pharma innovation trends shaping the industry

Key OTC pharma innovation trends shaping the industry. This scouting report shares Connociam’s insights and point of view on the main OTC pharma innovation trends. We have analyzed innovation drivers related to treatments, format, lifestyle and extended offering, and their prevalence across main OTC pharma categories.     In this report you will find interesting

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metodología de transformación digital

Is there such a thing as a digital Transformation methodology?

Is there such a thing as a digital Transformation methodology? According to Forbes magazine, 84 % of digital transformation processes fail. The reason: the attempt to fit in new digital applications with old structures and outdated processes. Digitalization makes true transformations possible, not just simple extensions of old habits. According to Peter Drucker, there is

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Inteligencia Artificial

From Artificial Intelligence to competitive advantage

From Artificial Intelligence to competitive advantage How can we create competitive advantages out of artificial intelligence? Artificial intelligence will enable us to use automatic structured (indexed in databases) and unstructured (text, images, conversations) data treatment systems.   The golden rule for the years to come will not only be to place the customer at the

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