Tag Archives: Food Beverages and Drinks

Douwe Egberts Sara Lee

Build a Shopper Marketing Model and Strategy

When facing how to approach a Shopper Marketing Model in the organization, one of the main challenges is how to organize it internally and define effective ways to assign clear roles to Marketing, Sales and Trade teams. The Shopper Marketing Model or approach can be defined as the use of insights-driven marketing and merchandising initiatives to satisfy the

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