Tag Archives: Disruptive Innovation

Key OTC pharma innovation trends shaping the industry

Key OTC pharma innovation trends shaping the industry. This scouting report shares Connociam’s insights and point of view on the main OTC pharma innovation trends. We have analyzed innovation drivers related to treatments, format, lifestyle and extended offering, and their prevalence across main OTC pharma categories.     In this report you will find interesting

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Connociam inaugurates new offices after the merge with Ignite

Connociam inaugurates new offices after the merge with Ignite. Connociam has inaugurated its new offices in the centre of Barcelona, which feature a co-creation space, following the merge with Ignite.   Two years ago, Connociam Consulting and Ignite Technologies signed a strategic alliance to develop projects that integrate the expertise of both teams. After two years of close

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Effective innovation: 12 initiatives for boosting your company’s innovation outcomes

Many companies are aware of or intuit the importance of innovation for their business and wish to promote this discipline inside their organisation but don’t seem to work out how exactly to go about it. There is something “intangible” about innovation which makes it difficult to order it and activate it. What’s more, pressing day

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Gillette Dollar Shave Club

The Dollar Shave Club has shaken Gillette business model…. Another digital revolution or Uberization?

US sales of Gillette are beginning to fall off. For years what has been one of the most powerful Mass Consumer brands, now seems to be suffering from a new competitor entering the market. In this case, the new competitor isn’t a product but is actually a new type of new business model.   Many

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Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services

Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services. Connociam has just signed a strategic alliance with Ignite to enhance Strategy and Innovation services both companies are offering. This strategic alliance with Ignite will allow both companies to combine knowledge and methodologies to bring higher value to customers in the

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