Tag Archives: Público_privado

Ideas que vendan

¿Realmente necesitamos ser creativos y tener buenas ideas?

“Lo importante no es la idea, sino que se venda. Necesitamos ideas que vendan”. Esta interesante afirmación salió recientemente en workshop en el que participaba el equipo de Connociam. Y más interesante aún fue que lo dijera una persona de un equipo de I+D, quien argumentaba que, muchas veces, nos emocionamos con ideas sofisticadas, disruptivas

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