ser más rentables


¿Cómo podemos ayudar sus marcas a crecer y ser más rentables?

Proporcionamos Asesoramiento Experto, desarrollamos Proyectos de ConsultoríaAcompañamiento para solucionar retos de Marketing, Estrategia de Marca y la Comprensión del Consumidor

Posiblemente, alguna vez se haya preguntado ¿Cómo podemos mejorar el crecimiento de nuestras marcas? También le han podido surgir preguntas más concretas del tipo ¿Cómo podemos innovar con nuestras marcas? ¿Cómo podemos definir un posicionamiento más diferencial? ¿Cómo podemos mejorar los resultados de las inversiones marketing? ¿Cómo podemos ordenar mejor nuestro portafolio de marcas? ¿Cómo podemos relanzar nuestra marca? ¿Tenemos una propuesta de valor adecuada para el mercado actual? ¿Cómo podemos hacer que marketing y ventas trabajen mejor conjuntamente?… Todas estas preguntas son muy relevantes para su negocio. Y también son preguntas que frecuentemente nos hacen nuestros clientes. Nuestro trabajo es ayudarle a definir la respuesta correcta para generar crecimiento rentable.

Gracias a nuestra experiencia como Directores de Marketing en reputadas empresas de Gran Consumo, estamos acostumbrados a trabajar en los ámbitos estratégicos, tácticos y operativos relacionados con la gestión del portafolio de marcas y su desarrollo.

Por ello, podemos ofrecer soluciones a retos en el área de Marketing y Branding en términos de Consultoría Estratégica, Acompañamiento a Equipos y Desarrollo de Capacidades. Algunos ejemplos de ámbitos en los que intervenimos son:

Branding y Estrategia de Marketing:

  • Estrategia y definición de territorios para una marca
  • Mapear los territorios de evolución de una marca
  • Identificar oportunidades de crecimiento de una marca
  • Optimizar el portafolio de marcas
  • Identificar socios para alianzas

Workshops, Equipo y Formación:

  • Workshops para definir los valores de marca
  • Workshops para definir el Plan de Marketing
  • Formación en Marketing y Gestión de Marca
  • Gestión del Cambio en el Modelo de relación Marketing-Ventas

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