flujo de ideación

La ideación con un claro enfoque práctico es parte de la esencia de nuestro conocimiento y la usamos recurrentemente en los proyectos

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Se pueden usar las técnicas de ideación para definir nuevos productos, ofertar nuevos servicios, identificar nuevos canales, nuevos modelos de organización, nuevas metodologías de formación o contenidos, nuevas formas para entrar en una categoría o mercado, nuevas formas de lanzar un producto o nuevos modelos de negocio para su compañía, o incluso identificar cómo ayudarle a implantar la Gestión del Cambio en su organización. La ideación es un activo clave de nuestra oferta que nos permite aportar soluciones innovadoras a los retos de su negocio.

Hoy en día, hay muchas técnicas de ideación disponibles. Como expertos en innovación no utilizamos solamente una única metodología. Disponemos de un portafolio de alternativas que activamos y combinamos acorde a sus necesidades y requerimientos.

Dependiendo del tipo de reto un “brainstorming” tradicional puede ser útil. En otros casos, un workshop con SCAMPER puede ser perfecto, o bien un ejercicio de Abstracción puede ser menester. La Provocación también puede ser una forma adecuada para encarrilar su creatividad… éstas son sólo algunas técnicas que le pueden resultar familiares. Hay muchas más. La creatividad es un universo rico y amplio que debe organizarse y adecuarse a sus necesidades para ser efectivo y generar innovación rentable.

Frecuentemente, nuestros clientes quieren encontrar un nuevo servicio o producto para lanzar al mercado. En estos casos, una aproximación efectiva es el “Flujo de Generación de Conceptos” o “Concept Generation Stream/ CGS”.

Esta es una metodología única que hemos desarrollado integrando diversas técnicas y herramientas para construir Plataformas de Oportunidad. En base a las mismas, se generan Nuevas Ideas que tras un proceso, desembocan en Conceptos Refinados. Al final del proceso se presenta una Hoja de Ruta de Conceptos que permite organizar sus lanzamientos en los próximos años. Esta metodología ha sido aplicada por nuestra red de expertos en más de 100 casos para diferentes categorías (p.e. alimentación y bebidas, cervezas y alcoholes, cosméticos, medicinas OTC, juguetes, calzado o seguros…) con exitosos resultados.

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