Design Thinking y Cocreación

La Cocreación es una herramienta efectiva para diseñar soluciones CON los clientes

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Aplicando la Cocreación creamos nuevas soluciones trabajando conjuntamente con sus clientes, perfiles disruptivos, con expertos en la materia y con diseñadores mediante una aproximación única para desarrollar e iterar soluciones novedosas e implantables.

Hoy en día la comprensión del cliente es clave y se realiza a través de técnicas de Investigación de mercados (Market research). Si bien, en muchas ocasiones, ya no basta con entender al cliente y orientarse a él. Se hace necesario crear conjuntamente con el cliente para asegurar que lo que ofrecemos es realmente útil y se define de forma rápida.
La Cocreación permite desarrollar nuevas propuestas de negocio, marca, producto o servicio de forma conjunta y dinámica con el cliente. Hay diferentes técnicas que lo permiten, si bien la más utilizada suele consistir en organizar sesiones de trabajo (coceation sessions or workshops). Sabemos que los workshops de Cocreación -o Co-diseño- son una forma efectiva de desarrollar y refinar el posicionamiento de una marca, nuevos conceptos, nuevos rituales y prototipos de productos o servicios que son perfectamente aplicables a diversas industrias y países.

Debidamente dinamizados por el equipo de Connociam, se consiguen articular soluciones de forma rápida y precisa. Durante las sesiones se utilizan o combinan técnicas (p.e. técnicas proyectivas, técnicas creativas, pensamiento lateral…) para resolver los retos de negocio planteados.

Hoy, la cocreación es una metodología muy aplicada en diferentes sectores por muchas empresas. Si bien es conocida, en algunos casos se confunde con el Focus Group o las técnicas cualitativas clásicas o la metodología de Design Thinking.

La Coreación se diferencia del Focus Group en que se trabaja conjuntamente con los participantes en la resolución de un reto o en la validación y la construcción de una solución. Tiene un enfoque menos explorativo, y se parece más a un workshop creativo o estratégico donde los participantes ponen en común sus puntos y construyen soluciones.
Nuestros clientes utilizan la cocreación para resolver diferentes tipos de retos de negocio. Algunos de los más destacados son:

• la generación de nuevos territorios de marca
• el desarrollo o validación de nuevos conceptos de productos o servicios
• Refinar y detallar prototipos de servicios o productos
• Refinar conceptos de innovación evolutiva como disruptiva
• Desarrollar y validar nuevos rituales de consumo
• Refinar acciones estratégicas de marketing para targets profesionales muy específicos como médicos, abogados, etc…

Co-creation and Co-design with Connociam | Co-creación y co-diseño con Connociam
Co-creation and Co-design with Connociam | Co-creación y co-diseño con Connociam
Co-creation and Co-design with Connociam | Co-creación y co-diseño con Connociam

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