Category Archives: Shopper Marketing Strategy

Connociam inaugurates new offices after the merge with Ignite

Connociam inaugurates new offices after the merge with Ignite. Connociam has inaugurated its new offices in the centre of Barcelona, which feature a co-creation space, following the merge with Ignite.   Two years ago, Connociam Consulting and Ignite Technologies signed a strategic alliance to develop projects that integrate the expertise of both teams. After two years of close

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Effective innovation: 12 initiatives for boosting your company’s innovation outcomes

Many companies are aware of or intuit the importance of innovation for their business and wish to promote this discipline inside their organisation but don’t seem to work out how exactly to go about it. There is something “intangible” about innovation which makes it difficult to order it and activate it. What’s more, pressing day

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Gillette Dollar Shave Club

The Dollar Shave Club has shaken Gillette business model…. Another digital revolution or Uberization?

US sales of Gillette are beginning to fall off. For years what has been one of the most powerful Mass Consumer brands, now seems to be suffering from a new competitor entering the market. In this case, the new competitor isn’t a product but is actually a new type of new business model.   Many

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Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services

Connociam Consulting and Ignite Technologies sign a strategic alliance to enhance their consulting services. Connociam has just signed a strategic alliance with Ignite to enhance Strategy and Innovation services both companies are offering. This strategic alliance with Ignite will allow both companies to combine knowledge and methodologies to bring higher value to customers in the

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Federación Española del Café

Innocoaching, learning Innovation by doing

Empowering a team in a complex subject such as Innovation is not an easy task. Which is why we have created Innocoaching. A unique methodology which allows your teams to learn innovation while executing a real company project. All in one! Innocoaching is a methodology that has been developed to serve companies willing to embed

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Out of Home after Crisis

Out of Home sales model evolution after crisis

Out of Home (OOH) has changed in response to crisis. It used to be perceived as a “less professional” channel primarily because of its management. However, market contraction and margin reduction has made companies reconsider and reorganise their Out of Home sales model approach by finding ways to gather useful information about consumption trends and

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Session of the Edition 2014 Innovation Best Practice Exchange Program held at Esadecreapolis with leading innovation companies.

Innovation Best Practice Exchange Program

The first edition of the Innovation Best Practice Exchange program was held at Esadecreapolis to discuss key issues in innovation management. Among those attending were well-known companies such as Nestle, GallinaBlancaStar, BBVA, Acc10, Mitsubushi Electric, Hewlett-Packard, Danone and Abbott. With the Innovation Best Practice Exchange program, Connociam provides space and tools to promote practical learning between executives

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Douwe Egberts Sara Lee

Build a Shopper Marketing Model and Strategy

When facing how to approach a Shopper Marketing Model in the organization, one of the main challenges is how to organize it internally and define effective ways to assign clear roles to Marketing, Sales and Trade teams. The Shopper Marketing Model or approach can be defined as the use of insights-driven marketing and merchandising initiatives to satisfy the

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